Recommendations Based on the reports listed above, it is clear that Apple outperforms its competitors. Overall, Apple is a solid company that should continue to see growth year over year. Between 2014 and 2015, Apple experienced 3% growth in operating margin. Their return on equity has increased from 30% to 45% as they use their investments to increase their income. Although ROE is related to debt, it is important to understand that Apple has mostly short-term debt that the company is paying off quickly, which is why I recommend investing in Apple bonds. If an investor already owns Apple stock, it would be wise to hold on to it. Apple's growth in its net profit area is due to the fact that it produces cutting-edge products. Apple combined its new, more expensive items with its cheaper products to increase its net operating income. Apple has excellent management in place to ensure that their employees are not wasteful, which helps ensure their profitability. Every year, Apple releases a more advanced, more expensive iPhone than the previous year, leading to continued revenue growth. They have a device exchange program in place, which provides credit for older device models when customers upgrade. This allows them to resell. The debt ratio, return on assets and return on equity ratios are better than their competitors. Apple's strength seems to lie in its ability to produce cutting-edge products. The iPhone is considered a premium product by their customers and is even profitable if resold from one consumer to another. Apple saw an increase of 43.03% per share between 2014 and