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  • Essay / gg - 766

    We are now a consumer society, where we rely entirely on purchasing alone, and not on the trio of production, employment and purchasing. The economy now revolves around Starbucks. It cost us our jobs because the production and labor portion was moved overseas, where it is easy to acquire cheap labor. Drinking Starbucks coffee isn't just about quality and functionality; it is an expression of desire, a source of entertainment, a mood management strategy, and a form of symbolic communication about class and social status. This gave birth to the “Starbucks Moment”. Starbucks Moment is the moment when the company appeared everywhere, from airports, shopping malls, parking lots, street corners and social media, like Facebook, to TV shows and movies. Since buying Starbucks meant buying social status, many Americans believed it would improve their private and public lives. This “desire” for a better life has allowed the company to slowly encroach on our private lives. The corporation took control of civic institutions, due to the withdrawal of community, state and other binding agents, which allowed brands like Starbucks to sell more of their "luxury" products, d 'gain allegiance and profits by penetrating deeper into our lives. . They spoke and acted like an NGO or political party, and by claiming that they served the common good, they made it more difficult for government agencies to reclaim their legitimacy as key decision-makers on domestic and foreign policy. But in reality, they work for Wall Street shareholders. Therefore, when we consume Starbucks, we are giving away a part of our environment, our culture and even our politics, as they take on more state functions. "I like...... middle of paper ...... Dub Hay, head of coffee purchasing at Starbucks, confirmed this when Simon met him in his office at the company's headquarters. He said, “No, we haven’t paid anymore” (Simon, 216). It turns out that Starbucks purchased most of its Rwandan green beans from large landowners and from middlemen who bought the coffee from individual small farmers, contrary to Starbucks publicly claiming that it came directly from Rwandan farmers. I share his ideal because I think that Americans need to wake up from their fantasy world of “world peace” so that Starbucks cannot manipulate us. A business exists solely to make money, not to improve the world. If a company does something "selfless", then it is for publicity and is a false image due to the dirty secrets hidden behind the scene. Therefore, don't let Starbucks destroy our environment, our culture and even our politics.!