The New York Times built its legacy around characteristics that did not represent the status quo, nor did it follow the steps traditional ways of reporting the news to the public. Instead of emphasizing corruption, scandals and extreme political views, it emphasized the factual representation of events and limited both opinions and personal expressions (Smeraglinolo, Wehmer and O' Rourke, 2007). The New York Times has set guidelines to ensure that its readers get the accurate details of its reporting. O'Rourke (2010) states: “True moral standards transcend the interests of just one or a few people. It’s about doing things for the greater good of society or people in general” (p. 65). The New York Times succeeded in establishing moral principles by putting limits on rhetoric, which helped build a following that expanded across several media sources, such as periodicals, radio and television ( Smeraglinolo et al., 2007). The company's integrity was called into question when its star employee "Jayson Blair" was accused of plagiarism and misappropriation of company funds. These unethical practices led to his resignation, as well as that of New York Times editor-in-chief Howell Raines and editor-in-chief Gerald Boyd (Smeraglinolo et al., 2007). Paine states that “the superior person seeks to perfect the admirable qualities of others and does not seek to perfect their bad qualities” (quoted in O'Rourke, 2010, p.68). Raines and Boyd focused only on the good that Blair had to offer, but did not examine his transgressions. This ultimately led to other employees feeling a sense of betrayal, leading to apprehension in the way senior management......middle of document......010) states that " managers must respond to these conflicts and the resulting tensions with caution, sensitivity, and a sense of fairness to all involved” (p. 70). As outlined above, the recommendations will ensure that everyone directly affected is considered and has a clear understanding of the issues involving The New York Times. The recommendations will help the company restore its public image. Works Cited O'Rourke, J. S. (2010). Management communication: A case analysis approach (4th ed.). Upper Saddle River, NJ: Prentice Hall. Smeraglinolo, M., Wehmer, J., O'Rourke, J. S. (2007). The New York Times and Jayson Blair: All the information that could be printed? In J. S. O'Rourke (Ed.), The business communication casebook: A Notre Dame collection (2nd ed., pp. 110-116). Mason, OH: Southwest.