Most marketers consider color to be an important part of marketing because color can be used to manipulate a person's feeling and point of view. customer regarding certain products and services. Color has an impact on concepts that are not obvious, such as the taste of food. So, color psychology is the study of color and how the behavior of human beings is related to color (Ciotti, 2014). Color can be applied to show different emotional outcomes like joy, harmony or love. When used, it can raise a person's opinion about a commodity or item. However, color can have different meanings for different individuals, but the specific purposes of color are common to the entire universe. Additionally, individuals may view color differently due to their culture and life experiences. I applied the knowledge of color psychology to brand my skin care products. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayThere are two main color categories in my product packaging design. The first is green and sand to symbolize nature and the second is pink and orange to express the diversity of smells. As the packaging design was completed at the end of the sustainability course, it was important to ensure that almost all, if not all, of the materials used were environmentally friendly. The outer cover of the packaging is made of seeded paper, because this type of writing is not harmful to people and does not pollute the environment. Additionally, paper can be reused to grow crops when watered. Nature is always known to be green. Therefore, the use of green color in my packaging design aims to make consumers feel the naturalness of the product (Tsemashko, 2017). With this idea, customers will believe that the skin care product is made from naturally existing raw materials like plants and not from a mixture of different chemicals in the laboratory. This type of perception attracts many customers since most people enjoy essential products because natural products have very little or no side effects. In addition, the sand color also reinforces the impression of naturalness. Both colors go further and invite people to protect the environment because they will see the value of nature in my product packaging design..