Reinitiate negotiations by introducing new negotiators into the equation and discussing some of the proposed issues for achieving a Pareto efficient frontier (Lewicki, Saunders, Barry, 2011 , p.62). Negotiators must find a married solution in accordance with integrative negotiation strategies. Under the current circumstances, TexasAgs is incurring heavy losses to get the contract signed, which is not good for a long-term business relationship.2. Identify and work on the BATNA. Also be aware of the BATNAs of other negotiators. Remind other traders of the advantages TexasAgs offer over their unpredictable BATNA. Subtly remind them that their BATNA is not as strong as it seems. The competitor's new production facility will not be operational until 1987. Resale rights, favored nations, and competition are not the industry standard and they would not get them even with a new competitor. (Lewicki, Saunders, Barry, 2011, p. 258).3. Discuss issues of interest to TexasAgs and renegotiate some of the agreed-upon concessions in light of the request for a new unfavorable concession. TexasAgs proactively initiated negotiation to obtain an extended contract through 1989. The current agreement only lasts through 1987 and is still converted by existing contracts.