While images of starving orphans may touch the hearts of wealthy Westerners, those same images can mislead viewers into higher donation rates . The money is then distributed in whatever way the organizations deem appropriate. The donor learns nothing about the political and economic structure of the third world country he "supported", and he goes about his day without knowing where his money actually ended up. There is a lack of education and as a result the financial gap between the rich and the poor continues to widen. Media crews who infiltrate an impoverished society often don't consider the harm they can cause. In many cases, cinema or similar forms of media, such as photojournalism, are used to capture the suffering of people living in poverty. Often, suffering is recorded and then ignored. The people involved in the ad or image move on and produce a product that they believe will increase cash donations. This action raises the question: Is increased donations worth leaving an orphaned child or sick family in the care? ?