Table of ContentsResearch ObjectivesQuantitative ResearchConsumer MotivationOne of the products that have a great impact on the market is fast-moving consumer goods. They have great influence in the market and are very influential with the seller. Fast moving goods or rather consumer packaged goods are known to be products that are sold quickly after production and have a relatively low cost. Some of these products include goods considered non-durable, such as soft drinks, groceries, and toiletries. Since the profit margins made on these products are normally low and in most cases for retailers compared to producers and suppliers, they are in most cases sold in large volumes so that reasonable profits can be made. These products are classified as the most classic case of a low-margin, high-volume business because they involve large sales volumes with low profit margins. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The main topic of this study is Social Media Marketing for Fast Moving Consumer Goods Industry at Uni-President Enterprises Corporation. The reason why this study is important is because these products have a great influence on the market, especially with retailers and producers. The main target of this research are the retailers, suppliers and producers of these products. One of the major resellers of these products is Uni-President Enterprise Corporation, a trading company located in China that deals with this type of products. The research aims to propose strategies that can be used by the company through the use of social media to improve its sales volumes and profit margins, as the products are associated with low profit margins. The research aims to suggest suitable measures that can be used by businesses to improve their profit margins. The research is similar to other research conducted by different key market players as the business market is always competitive and involves different revolutions. It is therefore important that any market player makes efforts to be able to develop strategies that will allow them to prosper in the market despite their competitiveness. Since fast moving consumer goods have low prices and also many brands, as well as companies, are involved in the process of manufacturing products of a similar category, so it is difficult to project the mind customers to a particular location. For this reason, it is important for marketers to develop special plans as well as ways that they can use to attract consumers to their products not only during a favorable market economic situation but also during boom seasons. the economy. As a result, difficulties increase more during recessions than during peak periods. Due to the well-known recession of recent years, many businesses have been greatly affected. These are also affected by resellers of consumer products. Due to the low profit margin and large volume, it has also become difficult for resellers of these products to make or increase their profit margins. The main reason why this is important is that due to the need to save money, especiallyDuring periods of recession, people will normally prefer to buy cheap products rather than expensive ones, so that they can conserve the extra money to use during peak seasons. ObjectivesRegarding this topic, several study objectives can be developed based on it. Here are some of the study objectives on which this study is likely to be based: The study will include an analysis of key aspects, sales promotion, household expenditure as well as product attributes of the media in the Uni-President Corporation's purchasing attitude-behavior moderation process. The research will also aim to find the impact of socio-economic demographics of consumers on issues related to purchasing behavior and any other differences between the behavior of the consumers and the company. An examination of the influence of purchasing motivation as well as attitude on purchasing behavior will also be carried out to determine how this can influence sales volume. The research will also aim to bring out an understanding of the store attributes and how they influence purchasing behavior. During the research, the most preferred brands as well as the top six fast-moving consumer goods brands that have important consumer attributes. The market for any product varies depending on different seasons. During recession periods, the market always has a low number of consumers compared to peak periods. The reason is that consumers tend to hold on to their money in order to spend it during periods when the market is favorable to them. Since fast moving consumer goods have lower profit margins than other sectors, it becomes very difficult for these companies to sustain themselves and also survive in the market in such situations where the market is in recession. Brands that normally take a proactive stance and also use the recession period as an opportunity to improve their market situation are generally likely to emerge from the recession period stronger than they were at the start of the season. This research therefore aims to find a solution that can be used by these industries so that they can improve their profit margins even during recession periods. As the nature of the research topic involves both the quantity of FMCG sales and as well as their quality in the market, the research will apply both qualitative and quantitative research approaches in order to be able to effectively collect adequate information which can be used by the economist to formulate the measures that can be taken by market participants. in improving their sales volumes during peak as well as recession periods.Quantitative ResearchThis type of research approach is mainly associated with positivism or the post-positivist paradigm. The process normally involves collecting as well as converting data into digital form so that researchers can perform all the necessary statistical calculations and also draw conclusions from the results. There will be more than one or more hypotheses that will be involved in the study. These include the questions that the research aims to address and which also involve predictions about possible relationships between variables that may be involved in the research. In order to be able to obtain answers to these research questions, various instruments and materials must be involved in the research. The researcher must also have a clear definition of the research plan in order to be able tocomplete each task efficiently. Different means are used for data collection following a strict procedure and the collected data is then prepared for statistical analysis. . Sophisticated computer software packages are involved in data analysis today and our research will be no exception to this. Analyzing the collected data allows the research to determine if there is a relationship between the variables involved in the study. In our case, the variables that will be involved are the number of customers served by Uni-President Enterprise Corporation, the volume of FMCG products involved in the sales as well as the profit margin made by the company while dealing with these variables. The relationship between these variables may be either a simple association or in other cases a causal relationship between the different variables. Statistical analysis gives the researcher the opportunity to uncover complex casual relationships and determine to what extent a variable influences the other. The results of the statistical analysis are then presented in a research journal and the final product of the analysis is known as the P-value. One of the important terms normally used in quantitative research is objectivity. Therefore, it is the responsibility of researchers to be very careful to prevent their own presence, attitude or behavior from interfering with the reliability of the data collected. Researchers should also critically examine their research methods and findings to avoid any instances of bias. Researchers do extensive research to ensure that what they measure is exactly what they are supposed to measure. In order to avoid making mistakes, this is thought out and prepared in advance to avoid any form of error that arises in the process of carrying out the research. For the reliability of the results obtained from this research to be maintained, external factors that may affect the quality of the data collected must be controlled. In our case, some of the factors such as other secondary goods that the company deals with need to be excluded from the research in order to measure the entire FMCG products involved only in the study. The main emphasis that must be maintained while carrying out this research is deductive reasoning which always seems to move from the general to the specific. This situation is in most cases referred to as a top-down approach. The level of validity of conclusions drawn from such research is generally shown to depend on one or more premises being valid for it. In case the premises of the argument are considered incorrect, then the entire argument is considered incorrect. In most cases, researchers do not have access to all members of the group, that is, all consumers of the University's consumer products. -President Enterprise Corporation. Despite this, their main interest is to be able to draw conclusions from the study they carry out on these large groups. For this reason, it is always important to involve only a sample of the entire population participating in the study and then draw a conclusion from the resulting results. Despite this, the ability to generalize generally depends to some extent on the number of participants, the selection criteria used to choose participants, and whether they belong to a larger group sample. In most cases, random sampling is preferred over any other method that can be used to select participants, although researchers may wish to involve certain people in the research..