Posters and Billboards Advertisers can reach audiences on the go using posters and billboards. For example, placing their posters in shopping centers helps advertisers reach their customers at the time of purchase. They can also reach a wide audience by placing posters and billboards at airports, train stations and other public places. It's a cheaper way to advertise to a wider audience. Advantages of Print Media Advertising Sensory Experience in MediaProbably the most important advantage of print media is its tangibility. Printed media offers the reader a sensory experience, the feeling of paper. Many people enjoy reading content written on paper because it gives them the feeling that the written work is real and actually exists. Print media triggers basic human senses like the feel of paper and the smell of ink. The color, sound and scent of the paper add sensory experiences. This is the reason why people still read newspapers and magazines, even in this age of technology. These properties increase advertising effectiveness by up to 70%. Loyal readershipThe readership, in the written press, is mainly made up of a large number of customers without high costs. Designers of interactive media advertisements create the communication systems based on the individual interests, needs, and personalities of consumer groups (Larsson & Sweet, 538). These types of information and interactive systems and programs can be adapted according to the needs and interests of each individual. The most important aspect of creating such systems depends on collecting data and information about the audience. It is important that the audience fully understands the message presented in