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  • Essay / Walt Disney Research Paper - 1181

    The company is so big that it's hard to make it smaller. There are currently over 60,000 actors in Central Florida alone and over 166,000 worldwide. The company's most visible agent is CEO Bob Iger. That said, I think the most essential and important agent is none other than Mickey Mouse. Although not a person, Mickey is the centerpiece of the company. His image is everywhere in the world and symbolizes the Disney brand. Mickey was one of the first employees and is not a