Since the case was printed, Gillette has continued to evolve its product line. Gillette is no longer just about razors. The company offers all-in-one grooming tools, shaving creams, deodorants, body washes, and other toiletries (Gillette, 2013). Gillette continues to innovate with its products and this shows through its numerous awards that it is proud to display on its website. Additionally, Gillette has continued to improve its core products, such as its Fusion line with the Fusion ProGlide which is fifteen percent thinner (Gillette, 2013). According to Dula (2013), Gillete has truly embraced social media and word of mouth as a strategy to increase buzz in India. Gillette began creating ads and campaigns to directly combat the idea of ​​fewer shaves. Gillette sparked a debate and fueled the media thanks to social networks. According to Dula (2013), “In eight weeks, sales of Gillette's Mach3 increased by 500 percent and the razor market share reached 40 percent. » Gillette has a strong portfolio of products that consumers need, which is a key asset. . Gillette can continue to study consumer trends and assess needs in order to stay innovative and maintain an edge in the market. On the other hand, Gillette's possible weakness is the fact that its razors are more expensive than those of its competitors, so some consumers may turn to the competition to save money. Gillette can combat this by reminding its consumers of the added value they have and showing them the additions that will make their core product more useful. In the past, Gillette has experienced failures because it did not research the countries it was trying to enter. Gillette has major opportunities in international markets as these countries become more developed, G...... middle of paper ......illette.com/about/timelineDula, C. (2013). Gillette’s “Shave India movement”. Retrieved from http://www.ft.com/cms/s/0/8da786b8-37e7-11e3-8668-00144feab7de.html Cendrowski, S. (2012). Death by 1,000 cuts. Fortune, 165(8), 18. Duffy, M. (2004). How Gillette cleaned up its supply chain. Retrieved from Retrieved from http://www.slideshare.net/TheSupplychainniche/how-gillette-cleaned-up-its-supply-chain Vieira, G. (2012). Anti-shock shaving sticker for razors. Maclean's, 125(11), 67. Kaufmann, L. and Roesch, J. (2012). Constraints on the creation and deployment of marketing capabilities by emerging market firms in advanced markets. Journal Of International Marketing, 20(4), 1-24.Anderson, M. (2013). How India helped Gillette rethink the razor. Retrieved from http://www.bostonglobe.com/business/2013/10/03/cheap-razor-made-after-watches-indians-shave/NSQpOGAotpEfarkNmxIfcK/story.html