Marketing is a process of creating or meeting customer needs by providing goods or services (Harrogate Borough Council, 2012). Whereas communications in a marketing world is the process by which the organization and its audience are connected to each other (Harrogate Borough Council, 2012). Marketing communications is a management method by which an organization partners with its various assemblies. The organization must know how to present messages to its assemblies of recognized stakeholders by understanding the natural communications environment of an audience, before evaluating and acting on the responses (Fill, C. & Jamieson). , B., 2011). Therefore, one must be able to critically evaluate the business connection strategies adopted by an organization in order to better understand the business connection (Fill, C., 2002) in a world of marketing communication. The chosen organization that will be discussed for this mission is Astro Malaysia Holdings Berhad. The main reason why this organization was chosen is that Astro Malaysia Holdings Berhad is one of the most successful and integrated buyer media entertainment groups in Malaysia and also in South East Asia. Thus, an audit of the marketing communication tools used by Astro Malaysia Holdings Berhad is necessary to assess the effectiveness of the marketing communication. “Astro” is the brand name of the Malaysian Direct Broadcast Satellite (DBS). The name Astro sounds like “Pan-Asian Satellite Television and Radio Operator”. Astro has the capacity to transmit digital television and radio via satellite to every home in Malaysia, including Brunei. Astro Malaysia Holdings Bhd also has operations at the All Asia Broadcast Center which are located in the middle of paper ......ork (2012) Astro Digital Publications. Available at: http://www.astro.com.my/astroview/index.html (accessed April 27, 2014). Mexican Declaration (1978) The place of public relations in management education. Public Relations Education Trust, June. Schultz, D. and Kitchen, P. (2000) Communicating Globally: An Integrated Marketing Approach London, Macmillan Business. Schultz, D., Tannenbaum, SI and Lauterborn, RE (1994) Integrated Marketing Communications, Chicago, NTC Business Books. Urban Wallace Associates (2005) Developing Marketing Communications or Sales Message. Available at: http://www.uwa.com/compadv_b_003.pdf (accessed April 26, 2014). Wilson, A. (2001) Creating a climate for change – The case for media neutral planning and how to get there, ATG UK. Available at: http://www.marketing-society.org.uk/downloads/climate-change-mnp.pdf (accessed April 28 2014)