People encounter decision-making and problem-solving situations in all aspects of their lives, from cooking dinner to working on a project to preparing a celebration to buying a new house, from gaming to physical exercise. the gymnasium, etc. They use “affect” or emotional response, whenever such situations arise. The “affect heuristic” is a mental shortcut or “rule of thumb” that we use to make a snap decision or judgment based on our current emotion. This saves time but can also lead to errors. People make decisions, usually without further thought or evaluation, about the right or wrong of an act, object, person, event, or situation. There may be more advantages than disadvantages to affecting heuristics. However, the unexpected downsides of inaccurate heuristics are more alarming and detrimental when applied in bad situations. People make judgments based on the negative and positive feelings they associate with a stimulus. Finucane, Alhakami, Slovic, and Johnson (2000) asserted that affective sensitivities play an important role in making risk/benefit judgments. Participants evaluated situations differently when presented with information about a possible benefit or risk of nuclear power plants. When information indicating high benefit was presented, they inferred low risk (positive effect) and when high-risk information was presented, low benefit was perceived (negative effect). Similarly, when information indicating low benefit was presented, they inferred high risk (negative affect) and when low risk information was presented, high benefit was perceived (positive affect) (Finucane et al., 2000). . We make many mistakes in our emotional relationships. well-founded judgments because our feelings enter middle of paper ......bs' and 'missiles'. Probably in a negative context. Now think about the words “war horse,” “clean bombs,” and “peacekeeping missiles.” These words probably arouse comparatively more positive and less negative emotions. The example above shows how affective heuristics explicitly influence our thought process and reasoning. Your emotions override your rational thinking countless times a day. Many people don't even realize how manipulating affective heuristics influences them and their judgments. Sometimes even manipulating the affect heuristic is delightful and satisfying, like watching an entertaining commercial. However, people also need to be aware of the trap of wrong and wrong judgments and decisions. They can turn a most desirable outcome into a less desirable outcome, such as spending too much on a product that may not be best for you..