Table of ContentsSUMMARYKEY WORDSINTRODUCTIONLITERATURE REVIEWSSTUDIES ON RAMIFICATION OF COST COMPONENT OF ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HOTELSTUDY ON ICT USER-FRIENDLY (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HOTELS CUSTOMER SATISFACTION USING ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTELS DATA SECURITY STUDIES IN HOTELS WITH THE USE OF ICT (INFORMATION TECHNOLOGY) INFORMATION COMMUNICATION) SUMMARY We have observed that guests during their stay find exciting and vital the immersive technologies (ICT) provided by hotel guests reflect an exciting advancement in the market technologies of the hotel industry. These innovations are developed to simplify purchasing and increase the consistency of the customer experience. This study describes how hotels adapt and acquire ICT for their guests and how in hotels guests develop attitudes and consider using ICT. The paper attempts to address these concerns. Robots, artificial intelligence and service automation are beginning to be adopted by travel, tourism and hospitality companies. Chatbots, delivery robots, concierge robots, conveyor belt restaurants, self-service information/check-in/check-out kiosks and many more. Despite the enormous progress in social robotics, research on robots in tourism remains minimal. ICT adoption depends on labor and technology costs, customers' readiness and willingness to be served by robots, cultural characteristics of customers and service providers, and other variables. The paper discusses the practical issues that tourism businesses face when applying ICT. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayKEYWORDSArtificial intelligence, service automation, hotel technology, customer satisfaction, information and communication technology (ICT)INTRODUCTIONIn today's world of information and communication technology era, the world and the hotel industry have adapted and started implementing new ways to impress the guests of the world's hotels or inns entire. Studies have shown that a few customers who frequently travel for leisure or official work today prefer more technologically advanced and innovative hotels, resorts or hostels for their stay during this period. They feel more comfortable with less human interaction after their busy schedules or for privacy concerns. The study showed a significant association between ICT implementation and hotel guest happiness. It is assumed that the results of the study will be used to guide hotel managers with the most significant impact on customer loyalty to ICT components. These findings can help policy makers at the national level formulate optimal strategies to improve the Jamaican hospitality industry (Chevers and Spencer 2017). Robotics tends to be the way of the future for hospitality services, especially in production environments. Service robots are seen as a potential workforce in hotels, with the potential to replace or assist human employees, thereby reducing labor costs. Several forward-thinking hotels have recently implemented service robotics to deliver exceptional guest experiences. The word “robot” is an expressioncatch-all in the hospitality industry, but it's a fuzzy idea that applies to a wide variety of robot configurations and functions. There is a need to understand the impact of human-robot interaction (HRI) in the hospitality industry. There are skeptics of HRI, especially in high-end hotels, who emphasize the importance of human contact. Many people believe that robotics will never replace or fully satisfy these facets of hotel guest interactions, such as human-staff interaction. There is only limited data on the possible impact of using service robots in hotels. Investigating the views of hotel managers and guests on various aspects of HRI service effectiveness will provide an evidence-based basis for understanding the future of robotics. (Choi et al. 2020). Technology for the hospitality industry began to be adopted in the mid-20th century and has steadily improved since then. Industry professionals and analysts have been concerned about the importance of the technology and its potential impact on customer satisfaction since its introduction. Amidst these caveats, hotel technology applications are tasked with establishing the foundation for tactical advantage, increased competitiveness, improved financial efficiency, and an expanded guest experience. Industry experts have emphasized the importance of technology in driving purchasing and hospitality processes for more than a decade. Hotel companies aim to devote considerable resources to monitoring customer experience after realizing that potential customers place a high value on experience and loyalty when choosing a hotel. Given the hospitality industries' enthusiasm for software-based equipment and the latter's effect of technology on guest satisfaction, this analysis aimed to quantify and track guest satisfaction with current technology-based equipment and study the extent of the impact of all these amenities on customer satisfaction. (Cobanoglu et al. 2011). Exponential advancements in information and communications technology (ICT) have radically changed the operational landscape of the hospitality sector. ICT is considered a business asset that helps improve customer loyalty while providing them with a better experience. As a result, a customer can access hotel services and products from any location and at any time. Specifically, hotels use ICT to personalize their tourist attractions, which can help increase guest satisfaction. The implementation of ICT in hotels is considered a win-win outcome for all parties involved. (Chevers and Spencer 2017) The hospitality industry is one of the most diverse sectors in the world. Consumers are gradually turning to the Internet to express their opinions and make choices regarding leisure and tourism. The Internet is used by 32.7 percent of the world's population. According to a recent survey, guests who trust the use of ICT during their stay are more likely to broadcast their experience virtually and establish more loyalty behaviors. Customer perceptions of ICT, consumer loyalty and word-of-mouth behaviors in hotels were examined in this report (Farías 2012). Understanding guest use of technology in the hotel has a positive impact on loyalty. Guests who value technology during their stay are more likely to share their good experiences online. Women, young customers,Company guests, repeat visitors, and those who receive more online advice are the categories in which certain WOM effects are most powerful. There could be a link between receiving and participating in eWOM. ICT-savvy customers are more loyal if online reviews moderate these ICT-related relationships. Loyalty is measured by expectations and recommendations (Moliner-Velázquez, Fuentes-Blasco, and Gil-Saura 2019). The introduction of ICT, BMI and guest preferences in hotels will strengthen hotel brand loyalty and give them a competitive advantage. Traditional marketing strategies are no longer enough to distinguish one hotel from another. According to the authors, marketers' activities should influence customers' perceptions of quality and develop a strong brand image. According to the researchers, the findings of this report have important implications for managers in the hotel sector in general and hotel (marketing) directors. Managers should be encouraged to make greater use of emerging technologies if they understand the interaction between ICT and BMI. (Šerić and Gil-Saura 2012) The hospitality industry is one of the most diverse sectors in the world. Consumers are gradually turning to the Internet to express their opinions and make choices regarding leisure and tourism. The Internet is used by 32.7 percent of the world's population. According to a recent survey, guests who trust the use of ICT during their stay are more likely to broadcast their experience on a virtual medium and establish more loyalty behaviors. Customer perceptions regarding ICT, consumer loyalty and word-of-mouth in hotels have been studied in this report. (Farías 2012). Hotels recognize that it is essential to provide adequate support facilities for the growing number of tech-savvy travelers. Providing free wireless LANs will help hotels improve their online scores by up to 8%. On the other hand, large and mid-sized hotels are likely to have better cash balances and more amenities than smaller hotels. Large hotels appear to be slower than mid-sized hotels to adopt smartphone apps. Over the next three years, all segments expect smartphone consumption to triple. Over the next three years, hotels of all types will offer more smartphone apps to their guests. The direction of hoteliers' technological acquisitions appears to be moving away from a specific form of technology. Technology spending by hoteliers appears to be moving away from specific types of in-room technology and focusing on the facilities needed to serve guests (Aryati 2017). Hoteliers and visitors are increasingly using immersive mobility technology (IMT) in their rooms. IMT refers to guest-facing applications that make these activities easier to manage and improve the overall hotel stay experience. Guests can use IMT to order merchandise, obtain travel information, communicate with hotel staff and monitor room functions. IMT is generally offered free of charge to hotel guests for the duration of their stay. According to a study by Inutility, the costs of developing, deploying, operating and maintaining IMT may be necessary. It is not clear which factors help customers establish their attitudes and intentions regarding the use of IMT in hotels (Zhu and Morosan 2014). The study compares images of the arts ofshow of tourist hotels with landscapes of natural or built services on the effectiveness of advertising. To analyze attention to marketing areas, the study uses eye-tracking technology to record customers' visual trajectories. Customers have higher fixation durations and counts for nature-based images than for constructed service scales: the more perfect the match between the service landscape and the performing arts, the greater the advertising effectiveness big. The study results can benefit researchers in the hotel industry and hotel advertising, the researchers say (Wang, Tsai, and Tang 2018). TR's position in the evaluation and satisfaction with travel technologies is clarified in this report. Travelers with higher RTs had stronger and more diverse relationships between countries. The results suggest that tourism and hospitality service providers should integrate the TR and TES stages for travelers. TR scales need to be refined to properly capture the spirit of the structures. More than 1,000 travelers participated in the study, which took place in Australia, China and the United States. It focused on an Air Canada online survey (Wang, So and Sparks 2017). Many service companies attempt to integrate innovative features into their product and service offerings. Hospitality businesses, such as restaurants, are a great example of an industry that could thrive through advancements in services. Due to exponential advancements in computer technology, the hospitality industry is constantly evolving. To remain competitive in such a changing environment, hoteliers should rely more on consumer tastes, prices and technical interfaces. In recent years, the hotel industry has experienced the fastest growth in the United States. In the hospitality sector, the number of visitors has increased significantly. Before introducing additional offers, hoteliers need to better understand market tastes. Customer preferences are influenced by service creativity, which can lead to improved sales for a business. The financial benefits of improving services can be seen in IBM's Creative Services program, which is just one example. Hotel style has the most significant influence on business and leisure travelers' hotel options. According to the report, the technological alternative of making hotel reservations explicitly over the Internet has the least effect on business travelers' decisions (Victorino et al. 2005). Tourism robotics has been the subject of a concise study. Future research should examine how companies can integrate emerging technologies into their operations. The pros and cons of modern technologies are numerous, and leaders must evaluate them all before deciding whether to implement them. Although the future is unknown, RAISA will have a significant impact on the transportation, leisure and hospitality sectors. The document acknowledges that acceptance of RAISA is conditional and that RAISA would be a benefit to the company. It discusses realistic challenges tourism businesses face when introducing RAISA (e.g. resistance to change, program re-engineering) and offers suggestions for tourism businesses and robot manufacturers to address these issues. It examines ways to prevent employee resentment and strengthen rather than weaken organizational culture and traditions. It also takes into account the risks andthe benefits of implementing RAISA (hotels, restaurants, tourism and entertainment businesses, theme parks, airports, car rental companies and travel agents) (Ivanov and Webster 2017). With a gross domestic product (GDP) of 7- 8% growth in 2015, India is expected to continue on the path of high growth. The travel and tourism industry has become a significant employer. Throughout 2015 and 2016, arrivals and outbound travel are expected to increase. KPMG (KPMG): Indian hoteliers need to act and devise strategies to sustain and improve their businesses. One solution is to improve consumer service through creativity (both technical and non-technological). According to the authors, this helps ensure that customers receive quality service and get more bang for their buck. This article aimed to examine how technological advancements affect people's lives (deependra Sharma 2016). Electronic devices known as Guest Empowerment Technology (GET) offer hotel guests more personal control over their stay. Examples of GETs include in-room payment systems, in-room entertainment systems, print-on-demand facilities, lobby kiosks, and online reservation systems. The results of this study provide a roadmap for researchers interested in pursuing such research. According to the paper, research is underway to determine how best to balance guest needs with the characteristics of innovations implemented in a hospitality environment. The study results are useful to key decision makers when purchasing hotel room technology. The model used in this analysis is a step forward in the right direction. According to the article, the model used in this study advances theoretical research on technology adoption and acceptance, particularly in self-service environments such as GETs. The Hotel Association of India carried out the research (TAI) (Schrier, Erdem and Brewer 2010). The technological decisions made by a company continually determine operational and strategic challenges. The use of technology will achieve several organizational objectives. Rent payments contribute to the profitability of vending machines, teleconferencing and cell phones. In addition to traditional reservation sources, Internet reservations generate an additional source of income. Automated distribution of information to guests via email and digital TV guides reduces the workload of front desk and concierge employees. Hotel executives in the United States and Europe have stated that they plan to use information technology (Namasivayam, Enz, and Siguaw 2000). The impact of budget hotel websites on customers' e-trust and online booking intentions in China was investigated in this study. To improve eTrust and increase online booking intentions, hotel companies must prioritize the accessibility, entertainment and complementarity of their respective websites during the development period. Following attacks by OTAs, Chinese budget hotels are being pushed to lower their costs. The study also has significant practical implications for the development of budget hotel websites in China to attract customer interest and improve online bookings (Li et al. 2017). The dominant logic of hoteliers' and guests' services, the ethics of technological means and cognitive mapping are explored and contrasted in this study. TherePersonalization is often considered useful in a few specific situations by customers. Using hotel mobile apps is expected to provide a personalized experience to hoteliers. The results show the mechanism underlying the understanding of human-produced technological functions. They have concrete implications for hoteliers. Guests are choosing mobile hotel apps for their convenient benefits, according to the report. It demonstrates how a customer's fundamental cognitive perception about a technical function affects the utility of using that function. Guests are choosing mobile hotel apps for their convenient benefits, according to the report. It demonstrates how a customer's fundamental cognitive perception about a technical function affects the utility of using that function. It also demonstrates the process behind human beings' view of technical functions to generate meaning (Lei, Wang, and Law 2019). Young Russian adults could well benefit from the integration of service robots in the hotel industry. Only respondents' acceptance of robots in hotels is related to their gender and general attitude towards robots. Many players in the hospitality sector who wish to simplify highly sensitive personal services must be vigilant. The recent arrival of delivery robots and concierge robots in many hotels around the world allows hotel guests to access the information provided by the robots. Young Russian adults will be less reluctant to introduce robotics. The results show that society is not uniformly supportive or opposed to the adoption of emerging technologies, but rather is composed of varying degrees of approval or skepticism based on various demographic attitudes and influences. Given that Millennials are touted as technical experts open to emerging ideas, the study's findings are not surprising (Ivanov, Webster, and Garenko 2018). Innovation, financial efficiency, customer satisfaction and credibility of a hotel are all influenced by customer centricity. The hotel's creative behavior affects its financial success and guest satisfaction. According to the results, consumers' orientation on business success indicators is partly mediated by innovative behavior. By collaborating on hotel innovation and innovation, the report contributes to recent research on imagination. The results provide useful insights into consumer orientation and the innovation chain (Grissemann, Plank, and Brunner-Sperdin 2013). To improve guest loyalty, hotels are also using technology as a value-added amenity. Using this technology in a hotel will have a huge effect on overall guest satisfaction. VoIP phone networks, pay-per-view movies, voice mail, gaming systems, and universal battery chargers are all examples of beneficial technologies in the bedroom. According to Kistner, Dickinson, disruptive innovations tend to transform into mainstream technologies and, in doing so, the innovator can gain a substantial competitive advantage. The range and type of technological facilities would be key in deciding which hotel to stay in and whether to return or not. Customer satisfaction solutions could be used in promotional campaigns to target new buyers. The results of this research are consistent with a national survey of hoteliers by AoA Technology (Cobanoglu et al. 2011). The hotel industry has started to view service robots aspotential employees. In the hospitality and tourism industries, service robots are considered one of the most important future developments. People are sentient creatures. The performance terms and atmosphere of physical operations rank personnel facilities in support robotics higher. According to the report, the consistency of the results does not vary significantly. This is the first attempt to study how HRI is perceived in hotel environments by conducting a) focus groups with hotel managers and b) an experiment that contrasts service expectations humans and robots (Choi et al. 2020). Jamaica is ranked 76th out of 141 countries in the Travel and Tourism Skills Report, which tests a country's "tourist friendliness." Behind Barbados, Puerto Rico and Trinidad and Tobago, Jamaica is the fourth best nation in the Caribbean. The Ease of Doing Business report ranks Jamaica 58th in the world, behind Puerto Rico, which ranked 47th. Compared to the rest of the Caribbean, Puerto Rico has fewer restrictions and can access and use more ICT components. In Jamaica, information and communications technology (ICT) is considered a strategic advantage, and the country should aspire to improve its global ranking to become the best in this field (Chevers and Spencer 2017). According to previous research, the link between CRM communication and business success is ambiguous. Marketing skills (planning and application) serve as a bridge between the two parties. The thesis used regression and correlation analysis to analyze and test a sample of 447 hotel companies in Malaysia. CRM technology appears to be linked to all four dimensions of organizational effectiveness, according to the findings. Finally, this research was useful both scientifically and organizationally. The in-depth study examined how CRM technology contributes to business efficiency and thus creates an information base. Organizations need to understand what they can do to improve the performance of CRM technology. This study demonstrates the essential role of marketing skills (planning and execution) in converting CRM technologies into different dimensions of business growth (financial, customer and internal) and in improving and augmenting systems. CRM technology is an essential dimension of hotel quality, according to this study. Hoteliers must also consider their marketing capabilities (planning and development). Hotels should take advantage of CRM technology to gain competitive advantage and improve their performance (Mohammed, Rashid, and Tahir 2014). Madrid hotels face increased competition, but the choice is to leave this sector and invest in more lucrative areas. Hotels have chosen to differentiate themselves by improving the quality of their facilities. Others have opted for a wait-and-see approach in response to shrinking profit margins. Year after year, the number of visitors visiting Madrid has increased, although the total number of overnight stays has remained constant, even though the number of hotels and rooms available has increased faster than demand. The study concludes that technical advancements, new consumer demands and increasing competition are the main motivating factors for MAC hotels (Ignacio et al. 2011). The antecedents of customers' ability and opposition to the use of artificially intelligent robotic devices are investigated in this study. report. External control, hedonic desire, anthropomorphism, anticipation of success and effort as well asEmotions all influence customers' intentions to use artificially intelligent products. This research has made important theoretical contributions to the literature on AI adoption and hotel management. He made several managerial suggestions that will help hoteliers plan the use of AI robotic devices in their operations. The theoretical contributions and managerial ramifications of this study are discussed. Limitations and recommendations for further research, theoretical contributions of this study, and managerial ramifications are discussed. There are some limitations of the report, as well as some suggestions for future research. The research was presented in the journal “Hotel Managements online edition” (Lin, Chi and Gursoy 2020). The popularity of ICT has strengthened the most current communication management solution of integrated marketing communications (IMC) programmers. It is believed to make a substantial contribution to the development of brand value. A study of the moderating role of advanced ICT in relationships based on the IMC brand will be conducted. IMC systems are aided by the hospitality industry, especially the Italian industry. The importance of consumer insights and perceptions as a component of sales and marketing strategies is discussed. The model is tested and authorized using visitor perception data and consumer opinions from the IMC system (Šerić, Gil-Saura, and Ruiz-Molina 2014). In recent years, the way hotels advertise their products and use ICT to provide services to their guests has fundamentally changed. All services hotel guests have come to expect include online check-in/check-out, electronic point-of-sale devices such as credit card scanners, business centers to assist with Skype /communicate with family members and friends while away from home and print documents, in-room Internet access, in-room entertainment system, in-room telephone system and online accounting systems . We have divided hotel facilities into four main categories: cost, usability, customer satisfaction and data security. These four classification resources were used to produce four theories, identical to the process used in this analysis. Consequently, the four theories relating to ICT (information and communication technologies) and hotels are: H 1: Hotels flocking to ICT would have a very similar rate to other hotels which have a mediating effect on customer satisfaction . H 2: ICT characteristics would increase the customer's friendliness and comfort during their stay in a hotel, which would attract more customers to the hotel and would have a positive and direct influence on customer satisfaction. H 3: Data security is a variation of confidentiality, credibility and availability which contributes to a greater level of security which has a positive impact due to customer satisfaction. LITERATURE REVIEWS STUDIES ON COMPONENT BRANCHING ON THE COST OF ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HOTELSVictorino et al. 2005: This study is conducted to maintain a company's current market share and requires creative industry solutions. This trend means that specific innovations may simply increase the cost of doing business without providing any significant economic benefit other than existing business security or competitive advantage. On the other hand, other innovations will help differentiate services while providing financial benefits. Consequently, theLeaders must integrate solutions that are both valued by customers and profitable for the company. Ivanov and Webster 2017: In this study, they examined that using a robot, self-service kiosk or chatbot is not easy, and it requires a variety of financial tools. Robots that restore other robots could be part of the next wave of RAISA technology. Instead of purchasing machines, travel, tourism and hospitality companies will outsource them and pay extra for their use. They save money on the initial purchase, software updates, and hiring experts to operate and repair the robots this way. According to Dr Peter Higgs, an increasing number of RAISA leasing companies could emerge in the food sector, modeled after the vending machine industry. He believes that a new market, modeled on the automatic vending model, will emerge. Bel 2006: In this paper, they examined and discovered that although cost is a concern in LCH and HCH hotels, it was interesting to find that the developers of both groups could invest in the technology if it improved the value offered to consumers. The visitors from LCH and HCH, on the other hand, made various predictions. The benefit of balancing technology spending, with the cost of not doing so, is used to decide whether or not to invest in innovations. Another goal was to study the factors that influence how technological advancements are implemented. The fear of facing innovations among workers, the need for well-planned and executed planning, keeping up with ever-changing technology, finding the right supplier and the cost of investment were all addressed. Kattara and El-Said 2013: In this study, they investigated that technology-based self-service (TBSS) refers to technical interfaces that allow consumers to generate services without direct intervention from an employee. Customers who have a positive experience with TBSS are more likely to remain loyal to a company. Egypt was chosen as the location for this study because, given their widespread use in the industry, the Egyptian hospitality industry has been hesitant to offer TBS to its guests. Organizations will save a lot of money by using TBSs, but little is known about how consumers may judge them. Due to Egypt's tradition of resilience in the face of the introduction of tuberculosis, the thesis was carried out in that country. TBSs will save businesses a lot of money, but little is known about how customers will evaluate them. The study was undertaken in Egypt due to Egypt's historical resistance to introducing TBS to its guests and the importance of technology in the competitive advantage of the hospitality sector. Customers may be able to perform various activities using a self-service technology device or tablet. One of the essential sources of dissatisfactionIvanov et al. 2018: In this study, compared to the general literature on human-robot encounters, research on the influence of robots in the hospitality and tourism sectors is extremely limited and underdeveloped. The research is conceptual and exploratory and focuses primarily on the supply side. One of the few empirical studies is a paper assessing people's attitudes towards self-driving taxis. The authors conclude that labor and infrastructure costs, customers' willingness and desire to be supported by a robot, cultural characteristics of the customer and service provider, characteristicsRobot technology and other factors all affect the adoption of robotics. They believe that robot compatibility of services would constitute a new type of competitive advantage for hotel companies in the future. They focus on building robot-friendly hotel facilities and discuss the benefits and costs of adopting robots in the transportation, leisure, and hospitality industries. This study examines how, in hotels, service robots are considered as a possible workforce, with the potential to replace them. or assist human workers, thereby reducing labor costs. Many forward-thinking hotels have recently introduced service robots to provide unique guest experiences, based on the premise that they can provide secure, simple and efficient services. Service robotics will be a great productivity platform in the service sector by increasing efficiency and reducing labor costs. This expectation has generated interest and sparked a lively discussion about the deployment of service robots among hospitality industry stakeholders, including owners, lenders, colleagues, guests and industry associations. , and suppliers. Service robots as a gadget may prove ineffective in a hotel, which is a for-profit business. The second criterion is the initial investment rate. The cost of maintaining and restoring service robots is high. Service robots are now being tested and deployed by various hotel chains. Initial construction costs, maintenance and repair costs, and projected performance will all affect the availability of service robots. STUDIES ON ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) USER-FRIENDLY IN HOTELS Victorino et al. 2005: In this study, an illustration of service creativity is adapting the service experience of hotel guests. Personalized options adapt all of the hotel's services to the needs of each guest. However, due to the company's technical capabilities, customization is difficult to introduce. This suggests that adding additional products/features to the product line may seem profitable, but it may be too difficult to execute operationally. This problem is also real in a service environment, where adding additional resources may not be feasible due to organizational constraints. The following section presents our research approach to analyze innovative hotel preference factors for business and leisure travelers. Kattara and El-Said 2013: In this review study, we can see that customer happiness is strongly influenced by human interaction. These findings can help hospitality managers adjust their strategies to hire and maintain highly effective, engaged, and happy employees. The search was limited to five-star hotels in Sharm el-Sheikh, Egypt. Future studies may focus on different types of hotels and different types of service contexts such as restaurants, motels, etc. According to the researchers, the analysis was carried out at a specific time and the results were suggestive rather than definitive. They argue that the analysis should be used to produce a host of new research theories, such as a study devoted exclusively to the causes that cause consumers to choose HIS over TBSS. According to the author, managers should devote sufficient time to staff growth in order to achieve organizational performance and employee loyalty.customer base. According to the researchers, future research could involve conducting studies examining consumers' perspectives on technology and how hospitality employees should use technology to provide professional service to guests. Ivanov et al. 2018: In this study, the general idea that a person's gender correlates with expectations about the desirability of using robots is a common trend in studies of the relationship between humans and robots. According to most reports, women are the most immune to the use of robotics. Acceptance of particular activities undertaken by robots as part of a service tends to be linked to general acceptance of robots. Any study of recognition of humans by robots may involve the acceptance of being supported in a specific capacity by a robot. Urban communities were found to have a friendlier attitude towards robots. Griffy-Brown, Chun and Machen 2008: In this article describes a TAM model, which is a well-known technology adoption model in the field of information management. The individual's attitude towards using the method is called attitude. Several studies have found a correlation between attitude and use, according to Davis (1989). TAM theory, technological acceptance and diffusion are interconnected. User satisfaction was compared to TAM-based values ​​and beliefs, as well as behaviors related to consumer satisfaction in a body of literature. The terms “customer satisfaction” and “customer joy” are explored in more depth below. The technology adoption approach is a model of how people adopt digital technology. Choi et al. 2020: In this study, we found that facial features, body gestures, and voice can all be used by service robots to understand user emotions. Advanced service robotics can mimic human behavior by exhibiting standard facial gestures and affective reactions. Users are more likely to aspire to anthropomorphic robots (or humanoid robots) because of their apparent sophisticated contact capabilities. Many in the hospitality industry expect a bright future because they believe anthropomorphic robots can bring supporters and opponents together. The concept of user interface and societal impact is extended to online feedback from customer meetings with HRI in four hotels that have fully or partially deployed service robots. Manifestation, feeling, human insight, comfort, and co-experience have been described as five essential elements. In terms of popularity and ease of adoption, the results revealed that NAO (anthropomorphic robot) and Relay (functional robot) were more popular with guests than other robots. The study measured two types of robots and found that anthropomorphism, perceived intellect, and perceived protectiveness all affected acceptance intention. The results support Tussyadiah and Park's (2018) assertion that human-shaped robots have more substantial interaction in HRIs. This argument supports the idea that consumers should use service bots for customer service with caution. Technology adoption is often attributed to consumer behaviors and personalities rather than technology features. Guests unhappy with the service robots' minimal capabilities claimed they were just "gimmicks or advertising ploys." Such encounters have a detrimental influence on the brand image of a hotel. Humans anddisruptive technologies like artificial intelligence and robotics will eventually coexist. Hotels with a high adoption propensity are often the first to adopt emerging technologies, which poses a danger. The low level of incentives that hotels obtain due to their favorable position can be explained by their low acceptance rate. Luxury hotels are more likely to use ICT to enhance their brand and appeal to the tastes of their visitors. The hotel rating determines the inclination of a hotel and is somewhat representative of the hotel's target demographic. The variety of events and facilities offered by a hotel will also affect its willingness to adopt ICT. “Hotels are slow to adopt new types of ICT,” says hotel IT. Hotel IT and the hospitality industry are lagging behind other sectors in ICT adoption. » Due to their lack of technological expertise, hotel decision-makers are often reluctant or reluctant to adopt the introduction of ICT. They fear that emerging technology will remove their ability to provide personalized, face-to-face service to hotel guests. As a result, the hotel industry is extremely vulnerable.STUDIES ON CUSTOMER SATISFACTION USING ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HOTELSWang et al. 2017: Service efficiency and customer loyalty are two different terms. Quality reviews of e-services and self-service technology examine delivery speed, ease of use, usability, protection, and power. E-loyalty, continued IT usage goal, website visits, WOM, repeat purchases and comparable recommendation are all expected by customer satisfaction. Satisfaction leads to favorable customer benefits such as positive word of mouth and repurchase intention. A customer may be loyal to the website or to one of the website's providers. The extent of the consumption experience affects consumer loyalty. The extent of business process modularization on the likelihood that the consumer will search for a new service varies depending on the difficulty of the service mission. TR is a multidimensional term that encompasses both optimistic (i.e., motivation and innovation) and negative (i.e., fear of technical change) mental readiness. Due to their greater technical expertise, high TR consumers are more demanding and have higher evaluative expectations. Due to their greater technical expertise, high TR consumers are more demanding and have higher evaluative expectations. TES are more beneficial for positive individuals because they have more trust in emerging technologies, which improves consumer loyalty. For high TR travelers, the correlation between customer loyalty and TES is likely stronger than for low TR travelers. The psychological mechanism and fundamental aspects of happiness may differ, as may the degree of satisfaction, depending on the complexity of the experience. To distinguish satisfaction with innovations from satisfaction with the overall experience, satisfaction with the experience must be distinguished from satisfaction with the overall experience. Cobanoglu et al. 2011: The terms “customer loyalty” and “market satisfaction” are compatible. The association between service effectiveness, loyalty and customer engagement has been analyzed in several ways. Additionally, if high quality service is provided and a customer is satisfied, this does not guarantee that the customerwill come back. Service effectiveness was found to have a strong and significant effect on consumer loyalty. These results are consistent with those who claim that satisfied customers (loyal customers) have the highest levels of loyalty. Subsequent articles will include a summary of innovations implemented in hotels as well as guest satisfaction reports. Customer loyalty is determined in part by product selection based on demand and anticipation. The essence of hotel guest satisfaction has been studied by many researchers. The technology habits of hotel guests were studied by the Center for Hospitality Studies at Cornell University. To distinguish those who were supportive of the technology from those who were not interested, the analysis used a web-based Readiness Index (TRI) instrument. According to the report, not all hotel guests appreciate technological advancements equally. Several market reports have focused on the position and acceptance rate of hotel technologies. Young, educated and affluent people who travel regularly and are able to pay higher room rates were more likely to respond to technology, the report found. Wireless internet, an alarm clock, easily accessible electrical outlets, and online reservation features were also included in the efficiency scores. Video conferencing capabilities, wireless connectivity to the hotel website, business center facilities and plasma television were among the applications in this category. Finally, various experiments were carried out and carried out to examine the function and value of hotel guest technology facilities in terms of hotel guest satisfaction. The purpose of this discussion is to identify technology that can be used to improve security. Choi et al. 2020: In shopping malls, hotels, airports and other commercial buildings, service robots fill a growing range of roles. Consumer trust in these robots is partly due to the degree of contact they can provide, as these service robots are more open to direct human interaction than manufacturing robots. Humans differentiate robots from other forms of technology based on their agility and HRI. In contrast, wireless networking systems, wearable extension systems, augmented reality, and interactive worlds are increasingly inextricably linked to various facets of modern existence. According to him, the HRI sector should be studied in depth. HRI research is in high demand in the hospitality industry. The effectiveness of installing service robots in industrial facilities is determined by robot autonomy and human-robot interaction (HRI). The effectiveness of deploying robots relies on their autonomy and degree of autonomy, academics say. Protection in terms of human values, it is proposed, should be considered.Chevers and Spencer 2017: In the hospitality industry, customer loyalty and organizational effectiveness are essential indicators of success. Customer loyalty is determined by their level of satisfaction with services such as room quality, general facilities, staff service, prices, protection and business service. For a specific category of hotels, ICT implementation has a more significant effect on organizational effectiveness than on customer loyalty. The quality of a hotel's daily operations is expressed in its operational efficiency. Customer loyalty reflects the establishment andmaintaining long-term customer relationships and hotel reputation. Bel 2006: Studies have devoted little attention to the role of information and communication technologies (ICT) in the development of brand equity. This research examined customer-based brand equity from the perspective of steps taken to create brand equity. More and more research shows that brand equity can be viewed from the customer's perspective since it is about associations in the consumer's mind rather than company behavior. The results revealed that guests' opinions on ICT and BMI, on the one hand, and the perception of BMI and brand equity, on the other hand, have favorable and significant relationships. The authors did not examine the direct effects of ICT on brand equity. Since the interactions studied were mediated by BMI, the authors did not explore the direct effect of ICT on aspects of brand equity. STUDIES ON DATA SECURITY IN HOTELS WITH THE USE OF ICT (INFORMATION COMMUNICATION TECHNOLOGY) Wee, Perdana and Remy 2019: In According to the study, hotels can gain a competitive advantage through analytics data. A hotel’s commercial presence and brand image can be strengthened through data analytics intelligence. Privacy concerns make visitors feel unsafe and reluctant to share their personal information. Another emerging theme in the hospitality sector is that of mergers and acquisitions. This trend contributes to the consolidation of the industry. However, this does not mean that these brands have achieved a certain level of popularity since the market remains competitive. Currently, the hospitality industry lacks unified databases and shared data mining. Hotel brands are unable to compare themselves to their competitors or assess their market share. Alpen Hotel has been collecting information about its guests for five years through the spa, catering and room reservations. Collecting appropriate customer data will help create an informative user profile that can be used to personalize their offers and deliver targeted marketing communications successfully. John faced a significant challenge in helping the Alpen Hotel's marketing team position itself in the market, within the company and among its competitors. Hotel brand consolidation means that the capital of a single hotel brand, such as location, financial resources and business knowledge, can be pooled.Lu et al. 2015: This study describes privacy secrecy related to the degree of hotel confidentiality of an individual's information. Any personal knowledge, such as height, is a kind of anonymity, but privacy is not unknown and others can estimate someone's height. All private items, such as personal belongings, physical defects and actual illnesses, are disclosed, which may cause significant economic harm or harm the owner's reputation and social status. Perhaps this publication can also have an impact on society as a whole. Perhaps this publication can also have an impact on society as a whole. This article focuses on the analysis of privacy characteristics and suggests the PISC (Privacy Information Security Classification) model. Privacy is divided into four PISC security classifications, and each classification has its security objective. Google's search engine is used as a testing tool to gather similar data for analysis, based on search engine data, and we received scores of.