Table of ContentsLink ExchangesLink WheelAnchor TextToday, many people engage in SEO practices that are not valid. Not only are they outdated and outdated, but using them can also be very risky. Using them in your optimization may not guarantee success for you, as you may end up encountering additional costs to help improve your rankings. Here are some of the SEO practices to avoid in 2018: Manual submission to search enginesSay no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay In the recent past, updating your websites and then manually submitting them to search engines was something worth doing. However, we're past that point now because crawlers can discover your website without you having to worry about all these issues. Therefore, having SEO experts charge you for website submission should be avoided as it is a waste of money that would end up costing you a lot of money to build your rankings. Link ExchangesLink exchanges are one of the outdated and outdated SEO techniques to avoid in 2018. As the name suggests, it involves exchanging links with other webmasters. It worked really well and you continue to exchange links thinking that your rankings will improve. However, this is an outdated strategy and you will see a change in rank without knowing it. Have a Different Web Page for Each Keyword Back in the day, webmasters made sure that each keyword had its own web page. Even though this technique is outdated, it is still necessary because it ensures that keywords are correctly placed within a web page. However, this may be inappropriate because not all content can be favored by search engines unless it is high quality and attractive. Linking WheelLinking Wheel was a technique used to create links that would help trick search engines into ranking web pages higher using arbitrary methods. websites. The main focus is your website, but other websites are used as free options that can be interconnected to improve your rankings. However, this is a bad practice that can be easily identified by web crawlers. Keep in mind: this is just an example. Get a personalized article from our expert writers now. Get a Custom Essay Anchor Text Using anchor text in SEO is an outdated practice that has been overused by many businesses using old techniques to build their rankings. These companies often used this anchor text to link to the main website from a secondary site. It was effective because of the emphasis on keywords, but today it is no longer used because it results in poor rankings..