In past history, print media, such as newspapers, flyers, and brochures, were considered the only form of media for people. At the time, print media was the only form of media for people. the longest. Then radio and television emerged and people were exposed to a lot more culture, including sex, violence, and celebrity idolization. As technology advanced, the Internet was born and information was disseminated more quickly to more people. The Internet influences the growth and diffusion of media and has ultimately given the power of media transfer to citizens. From now on, publishers and channels no longer control the media and their information. Although the information may be initiated by a journalist, government official, or press associate, people can access the information, add their input, and share their perspective on the topic to others (Heilser 2013 ). Today, social media Cultural elements relevant to millennials are the use of social media. The most commonly used social media today are Twitter, Instagram, Snapchat and Facebook. This is typically how millennials grab information and news, frequently express their opinion, and share it on the social media world. This new information affects the entire country and the entire world. It can influence/change people's opinions, for good or bad. It often happens that something on social media becomes a trending topic. When this happens, people usually use a hashtag on the topic (eg: #blacklivesmatter), which makes it easier. people can access or follow the movement. Additionally, on Twitter, people retweet information to raise awareness. When something is retweeted, more people have access to what follows because it is shared across multiple pages. Geotags are used on Snapchat like... . middle of paper......customers sign up for the free 3-month trial of Apple's music service because they put in the hard work writing and producing music. She felt that three months was a long time without being paid and that it was unfair for them. no one should ask anyone to work for nothing. She even said: “We're not asking you for free iPhones. Please don’t ask us to provide you with our music without compensation” (Swift 2015). Her letter received 108,715 notes (interactions) on tumblr, including likes, reblogs, etc. Additionally, Apple changed its policy and began paying artists for their music, even during the three-month free trials offered to its customers. Swift could have called or emailed Apple herself to express her opinion, but the fact that she chose to write an open letter on social media for the world to see shows the effect and the power of social media to change minds, and even policies..