Terri Briggs has been around the block. For twenty years, she has been an accountant, customer service manager, specialist and manager. All this she did with Masco Cabinetry. She spent time in the “trenches” working her way up the corporate ladder while earning her bachelor's degree in management and organizational development from Spring Arbor University. Terri is a Certified Human Resources Specialist and a Six Sigma Green Belt. Today, Terri is the Contract Review Center Manager for Masco Cabinetry. His experience in accounts receivable, human resources and now contracts has allowed him to acquire a wide range of knowledge about Masco Cabinetry. For these reasons, she was an excellent interview subject.Vision, Mission, Values ​​and Ethical PrinciplesMasco Cabinetry's mission has always been "to be the market leader in providing kitchen and bathroom solutions with innovative meaningful for clients, designers and consumers” (Employee Manuel, 2012). The company has been successful in one or more of these areas for 68 years. Each year, Masco Cabinetry develops new door styles, finishes and products to meet the demands of homeowners and builders. As Simpson (1994) stated, the intention of a company's vision should be to move forward and create enthusiasm among employees. Masco Cabinetry's vision collapsed at the start of the recession. The vision created by its previous president was “A brand in every second household” (Employee Handbook, 2012). This vision, at the height of the recession, was intended to create energy and dynamism, but the opposite happened as many employees felt the goal was too ambitious given the state of the economy. Today's management team strives to achieve sustainable competitive advantage. Journal of International Management Studies, 6(1), 1-7. Retrieved from http://search.proquest.com/docview/867910311?accountid=28644Masco Cabinetry. (2012). Salaried Employee Handbook Merillat Brand Essence 2013. (January 1, 2013). YouTube. Retrieved May 22, 2014 from http://www.youtube.com/watch?v=Hsqvi0W2--gSarkar, AN and Singh, J. (2005). New paradigm in the evolution of brand management strategy. Journal of Management Research, 5(2), 80-90. Retrieved from http://search.proquest.com/docview/237238894?accountid=28644Simpson, D. (1994). Rethink vision and mission. Planning Review, 22(5), 9. Retrieved from http://search.proquest.com/docview/194363735?accountid=28644 Tryon, K. (2014). Healthy staff increase productivity. Occupational Health, 66(4), 11. Retrieved from http://search.proquest.com/docview/1520016252?accountid=28644