In his novel The Bluest Eye, Morrison illustrates how property, class structures, and consumerism are interconnected and shape people's identities. characters. Many characters define themselves by their material possessions, such as cars, consumer products, and possessions. However, Morrison also highlights the contradiction of class status between the characters, with beauty determining social stratification. The Fishers, a white family, are at the top of the class hierarchy, while Rosemary, who has Italian features but is classified as white, is on the same level as Frieda and Claudia. The opening scene of the novel depicts envy and competition between the characters, as they all want to be superior to each other. Morrison's commentary on consumerism and ownership is explored further in the cited works, including an interview with Morrison herself..