In this analysis, I will look at Famous Brands Limited. I will examine the overall history, tasks, major brands that are part of their brand portfolio as well as how their brand portfolio compares to that of another company and the impact of current events on the famous brands. S The Halamandres family came to South Africa from Greece in the 1950s with just $50 between them and the drive to work hard and achieve something. George, who was one of the brothers, decided that Johannesburg needed a new addition; more precisely an American style Steakhouse. This would later be known nationally as Steers. The first Steers opened their doors in the 1960s. Famous Brands Limited is a holding company listed on the JSE (Johannesburg Stock Exchange) in the Consumer Services: Travel and Leisure category, and is now the largest foodservice franchisor in brand in Africa. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay done that helps meet customer needs. Brands has 15 manufacturing sites across South Africa. It is a vertically integrated company that manufactures numerous licensed products for both franchises under its brand portfolio and retail customers. Famous Brands is the largest franchiser of branded foodservice in Africa, in part because its operations span the entire supply chain, from raw materials to developed and/or finished products. They make everything from baked goods to juices. Logistics[image: Image result for Famous Brands Logistics Route Map]The Famous Brands logistics division is customized based on the preferences of the franchise they deliver to. This function gives the company a key advantage, both strategically and in terms of competitiveness, which helps to boost the way it deals with its franchises. The groups' “Centers of Excellence” allow them to get closer to their franchise partners by aligning their franchise and logistics activities. These centers help famous brands to provide the best services and products to their franchises. Their total warehousing space spans over 20,000 m₂ under roof and an average of 1,600 items are kept in their warehouses at any given time. Their fleet consists of a total of 117 trucks, all also refrigerated. The brand is known not only for its famous Wimpy Coffee, all-day breakfasts and specialty burgers, but also for its wide selection of grills, salads, shakes and desserts on their menu. Wimpy has become a household name in South Africa. This is largely due to their growing popularity. In addition to main streets and shopping centers, Wimpy is also represented on the service station forecourts of Engen, along the country's main highways, where it is now common to buy something from Wimpy while refueling quarrel. Debonairs Pizza was born in 1996. It was the brainchild of two young men from Pietermaritzburg and on their opening night they sold eight pizzas. Unlike today where the company sells 2.9 million pizzas per month! Debonairs Pizza has now become the leading pizza brand in Southern Africa. Over the years, it has expanded not only to the whole of South Africa, but also to 14 other African countries. Debonairs owes much of its success to its focus on innovation – from its creative pizza offerings and use of the latest interactive technologies to itsfree home delivery service – and has won numerous awards from consumers and industry authorities. Famous Brands Portfolio Comparison Brands Limited vs GoldBrands Investments Gold Brands Investments has a much smaller brand portfolio than Famous Brands. Famous Brands has 23 brands in its brand portfolio, while Gold Brands Investments has only 9 brands in its brand portfolio. The brands that are part of Famous Brands are all quite well known compared to those that are part of the Gold Brands Investments brand portfolio. TheseAll these factors create a competitive advantage for famous brands. The fact that they have more than double the number of brands in their brand portfolio compared to Gold Brands gives them a huge advantage, as people are more likely to end up in a chain that is part of famous brands. Additionally, because Famous Brands' brands in its portfolio are very well known and present everywhere, they have an advantage over Gold Brands. The issue addressed in this article is that of increasing the minimum wage. The minimum wage in South Africa will increase to 20 rand. 00 per hour. This may seem like a good increase, but there is much debate over whether this is enough to be considered livable and how it will affect businesses, both positively and negatively. This could be beneficial for some workers, but it could have negative consequences for others, particularly those who work in small businesses and in rural areas. Workers in rural areas and those currently working in small businesses could be particularly affected and are more likely to suffer job losses due to this increase in the national minimum wage, as businesses (especially small businesses) may not not be able to afford to employ that many people. staff they can now, because they will have to pay more per worker. They will therefore have to lay off part of their staff in order to be able to pay their workers the new minimum wage. Economists now say this adjustment will not benefit South Africa but will instead weaken its economy due to the scale of job losses. For example, in higher-paying sectors (like manufacturing), wages negotiated by collective bargaining councils have declined. employment by around 10%. However, the effects on smaller, lower-paying businesses are not as clear. This is because these sectors are generally covered by government-mandated minimum wage legislation. Agriculture is a major priority in South Africa as it is one of our main sources of income. The increase in the minimum wage will affect small farmers, as they will have to lay off their workers in order to pay those who remain employed the required minimum wage. This will affect production rates because fewer people will be working at the same time, so fewer things will be done in the same amount of time. This is not a major problem for Famous Brands because it is a huge company with many employees and this salary increase will not affect them heavily. On the contrary, it will benefit them. The reason I say this is because now people will be able to purchase products from brands that are part of the Famous Brands portfolio of brands. PESTLE factor related to the article: This article is about the economic PESTLE factor because it concerns economic issues. that we face as a nation and how the economy, in its.