The expectation that businesses behave responsibly and contribute positively to society while pursuing their economic goals is an expectation that endures across all generations. Stakeholders, both market and non-market, expect companies to be socially responsible. Many companies have responded to this situation by integrating this growing expectation into their overall business operations. Today there are companies whose sole objective is to bring social benefit to society, alongside companies that simply combine social benefits with their economic objectives as a corporate mission. These changes in societal expectations and therefore corporate purpose that we have observed in the business world over time often blur the line between what it means to be socially responsible, how far a company should go to do so. reach and how much it should cost. According to the definition, corporate social responsibility means that a “business must act in ways that improve society and its people and be held accountable for all of its actions that affect people, their communities, and their environment.” This definition indicates a clear commitment to members of society and implies that harm caused to people must be immediately recognized and corrected. Whatever the problem, it can result in a considerable cost to a business. This commitment comes with the understanding that companies will forgo profits if their actions negatively impact society in order to correct their mistakes or, if positive social action can be taken, they are expected to do the same in concerns profits, within reasonable limits. JPMorgan Chase is an American multinational banking and financial services holding company. With total assets of over $2.4 trillion, it is the world's largest bank...... middle of paper ......April 1, 2011. Web.3. “GHIF.” Global Health Investment Fund. Np, and Web.4. "JPMorgan Chase Releases 2013 Corporate Responsibility Report." The Wall Street Journal. Dow Jones & Company, nd Web.5. Lawrence, Anne T. and James Weber. Business and society: stakeholders, ethics, public policy. Boston: McGraw-Hill Irwin, 2008. Print.6. “New skills at work”. New skills at work. Np, and Web.7. Perlberg, Steven. "REPORT: JP Morgan had a 'Sons and Daughters' program to promote the hiring of children of Chinese officials." Business internal. Business Insider, Inc, August 30, 2013. Web.8. Rucker, Patrick and Jonathan Leff. "US says JP Morgan manipulated market; settlement observed." Reuters. Thomson Reuters, July 29, 2013. Web.9. Tracy, Ryan and Dan Fitzpatrick. "JP Morgan settles electricity market affair." The Wall Street Journal. Dow Jones & Company, July 30, 2013. Web.