Problem StatementFrom old-fashioned pipes to Cuban cigars sold on the black market, smoking has a strong hold on the inhabitants of our society . Our government and many other governments around the world have worked tirelessly for decades to ban and regulate the production and consumption of cigarettes. Unfortunately, this strict regulation is a double-edged sword; because cigarette companies are always thinking of something new to bring in to make a profit. Their new marketing technique? Electronic cigarettes. Electronic cigarettes, or e-cigarettes, are devices in the shape of a conventional cigarette that release a dose of nicotine vapor through a heating process(X). E-cigarettes were first created in China in 2003 and are now marketed worldwide as a safe alternative to cigarettes, although they still contain unknown doses of carcinogenic nicotine1. It has gained insurmountable popularity over the years, and the lack of strict government regulation has only added fuel to the fire. E-cigarettes are even gaining popularity among non-smokers, as many consider them “fashionable” and “tasteful” due to the addition of different flavors to the vapors1. The percentage of cigarette smokers has declined sharply among adolescents and adults. Studies show there are 2.5 million. Although a decline has been noted, these figures could rise again due to the use of electronic cigarettes. Nevertheless, sales of electronic cigarettes continue to grow to this day, and continue to grow due to a continued lack of government regulation. There is a heated and ongoing debate among academics and scientists about the effects of e-cigarettes on an individual's health and behavior. Some people claim that e-cigarettes are Middle of paper......."Electronic Cigarette Statistics - Statistical Brain". 2013 Statistic Brain Research Institute, published as Statistic Brain. 2014. http://www.statisticbrain.com/electronic-cigarette-statistics.6. Foulds J, Veldheer S, Berg A. Electronic cigarettes (e-cigs): aficionado views and clinical/public health perspectives. Int J Clin Pract. 2011; 65(10): 1037-42.7. Maire S. Electronic cigarettes cause indoor air pollution and inflammation, according to a German study. BMJ. 2014;348:g467.8. Megan E. Piper, Thomas M. Piasecki, E. Belle Federman, Daniel M. Bolt, Stevens S. Smith, Michael C. Fiore, Timoth B. Baker. The Wisconsin Inventory of Tobacco Dependence Patterns. Journal of Counseling and Clinical Psychology.9. Zhu SH, Gamst A, Lee M, Cummins S, Yin L, Zoref L. The use and perception of electronic cigarettes and snus among the US population. PLoS ONE. 2013;8(10):e79332.