In this written report, the aim is to critically analyze two separate articles on the same topic. The goal is to examine the language, arguments, and viewpoints presented by each article and how it is interpreted by the public. According to Malthouse and Roffey-Barensten (2013, page 61), to analyze means to divide topics into elements and examine each of them. The two articles analyzed come from the Mail Online published on August 4, 2013 by journalist Fiona Macrae. For the purposes of this report we will refer to this article as Text A. The second article is Bupa published in January 2013 by the Natalie Heaton Bupa Health Information Team. We will call this text B. The subject of childhood obesity has been widely reported in the media in recent years and debated in Parliament. According to the Department of Health (GOV.UK) on March 25, 2013, this costs the government more than 50 billion each year. Text A is an online newspaper and aims to attract the reader by using shocking headlines intended to grab your attention. He does this by using emotive language, for example "British children gnaw themselves to their early grave." He supports his headlines by using equally shocking images, supposedly of children, to maintain the reader's interest. It does this by using logical fallacies manipulating an emotional response in place of a valid or convincing argument. (yourlogicalfallacyis.com) According to Cotteral (second edition 2011, page 117), emotional language uses words, phrases, and examples that are intended to provoke an emotional response. Text A uses quotes from professionals with specialist knowledge to convince the reader that the information must be true because a specialist said so, for example research from Imperial College London that flies in the face. .... middle of article ......dence to back up the arguments and statistics. The layout of each text differs in several ways. Text A is a journalistic article and its aim is to shock rather than report the real problem of childhood obesity. He does this by cleverly using shocking imagery and emotive language such as “alarming” to further attract the reader. The text is also very compelling and descriptive describing the shocking epidemic of childhood obesity. A typical tabloid article. Text B is not journalistic at all and is written for factual medical information aimed at giving the reader the why and where of childhood obesity and how to prevent it from happening. It doesn't need to shock or sensationalize, that's not its goal. Although Text B talks about the so-called childhood obesity epidemic, it does so in a more informative way, as one might expect in an informational booklet..