Globally, road accidents cause approximately 1.2 million deaths and 50 million injuries per year, 85% of which occur in developing countries like Tanzania. Road crashes, along with non-communicable diseases such as cancer, will collectively account for 56 percent of the 67 million projected deaths worldwide in 2030. According to the January-2020 Traffic Crime and Incident Statistics report, November 2017 in Tanzania, deaths and injuries due to road accidents decreased by 4,016 to 5,135 compared to the 9,151 recorded in the same period in 2016. Deaths and injuries caused by road accidents decreased by also decreased by 615 (20%) and 3,285 (39.3%) respectively in 2017 and the number of injured decreased from 8,360 to 5,075 in 2016 and 2017 accordingly. The cause of accidents is mainly related to human error for approximately 80-90% of road deaths and includes: irresponsible driving, speeding, reckless use of the road, incompetent drivers and driving under the influence of alcohol or alcohol. drugs, among others. Without preventive measures, the number of road accident victims is expected to double by 2020. Damage caused by road traffic harms the growth and development of developing countries by draining at least 1 percent of their gross domestic product (GDP), the equivalent of 65 dollars. billion per year. Governments and transport authorities at different levels spend a lot of money and effort to change the behavior of road users by raising awareness about road safety. Traffic awareness is widely recognized as one of the most important ways to convince road users to adopt safe driving behaviors. As dangerous as it may be in poor countries, rich countries have also continued to get involved which contribute significantly to the reduction of road accidents through the promotion of road safety awareness through the media, workshops, enforcement of legislation to control speed and driving under the influence, making mandatory the use of helmets and seat belts, etc. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'? Get the original essay The mode of transport in Tanzania is characterized by a low level of safety compared to top-performing countries. According to the 2017 SUMATRA report on improving road safety in mainland Tanzania, with the prospect of a relatively low number of registered vehicles (512,000 cars and light 4-wheel vehicles, 86,000 trucks and 49,000 buses in 20148 ), the mortality rate in Tanzania road accidents are numerous in Tanzania, with up to 4,000 deaths per year. Added to this are 809,000 motorized 2 and 3 wheelers and 55,000 other vehicles. Road accidents have become a global health and development problem. Research from around the world, including some African countries like Kenya, indicates that road travel puts people at the greatest risk of injury. In developing countries, road accident rates remain high and Tanzania is no exception, as road accidents continue to cause untold suffering to families and families. Rod the land of productive citizens. Considering the seriousness of road accidents, various road safety stakeholders have been carrying out road safety campaigns in the country. However, most empirical studies on road safety versus media in safety promotion have been conducted 2009..