Table of ContentsI Can't Believe It's Not Vegan Butter SpreadMiyoko's Kitchen Vegan ButterWayfare WhippedWith the growing trend of health-conscious consumers in America, competition for Healthy alternatives to butter and margarine are getting stronger and stronger. and more popular as other companies try to claim a share of this growing market. New vegan spreads are hitting grocery store shelves around the world, and each of these spreads is competing with Earth Balance for market share. Some of Earth Balance's main competitors include I Can't Believe it's Not Butter, as they recently released a vegan version of their spread; Miyoko's Kitchen, a small business that produces vegan cheeses; and Wayfare Whipped Butter Spread, a certified organic specialty Jewish product. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay I can't believe this isn't butter. I Can't Believe It's Not Butter Vegan Spread has been around since 1979 as a low-cost alternative to butter for the foodservice industry. In 1981, the product was released to retail consumers and has been wildly successful ever since. Their product range includes their original spread recipe, made from a mixture of water and soy and palm oils. In addition to their original spread, they also offer a light spread version, an olive oil-based version, and a coconut oil version, as well as a sprayable version of their original blend. I Can't Believe It's Not Butter also offers an "all-purpose" margarine stick. The most recent addition to the I Can't Believe it's Not Butter range is their new vegan blend. This new product is certified vegan and contains no dairy or other animal ingredients, as well as artificial flavors and preservatives. This new plant-based product contains less saturated fat and fewer calories than other butter substitutes, making it a healthier alternative to real butter. I Can't Believe It's Not Butter - The vegan spread is also a much more affordable option than other alternatives currently on the market, and given Unilever's national distribution, this product will be easy to find in most grocery stores in the United States. and parts of Canada.Miyoko's Kitchen Vegan ButterMiyoko's Kitchen is a California-based vegan food company that was established in 2014. The company specializes in producing and selling a variety of plant-based versions of artisan cheeses and dairy-free. Miyoko's is a specialty brand, meaning their products are only carried in a limited number of specialty stores in certain markets, such as Whole Foods. In 2016, the company launched its own plant-based vegan butter substitute, which was distributed to Whole Foods, and in December 2016, the company launched the product at Trader Joe's in several locations in Utah, California, Oregon, Washington, Nevada and Arizona. Miyoko VeganButter is made from organic coconut oil, sunflower oil and cashew nuts, and the company boasts that it tastes better than other butter spreads and margarine substitutes, and that It can be used in place of butter or margarine in any application, and it even browns (unlike other butter substitutes). Wayfare Whipped.