Table of ContentsSummaryIntroductionObjective of the ReportComparisonConclusionSummaryThe project focuses on Cadbury's use of different designs in its packaging of Cadbury products, which helped Cadbury to build a strong consumer base in the market and increased its sales. The project contains images of Cadbury products packaged in a creative and attractive way. It also shows the product packaging on different occasions like Diwali, Rakshya Bandhan, etc. It also includes the result of an online survey conducted as part of the project to analyze the target audience's response towards the Cadbury brand. The project is essentially based on the reading of different documents and articles and on the result of the online survey that I originally conducted. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayIntroductionIf the cover is good, anything can be sold » A good packaging design not only attracts the attention of the audience but also attracts them to buy the product even if they don't need to buy that particular product at that time. When we talk about packaging design, we are talking about the layout, graphics, container or other external visual presence of the product. In this era of competitive market, it is necessary for the product manufacturer to give their product a unique look that sets it apart from the parity. When store shelves are filled with many products, the consumer quickly scans them all and grabs the one that captures their attention. So, as a product manufacturer, it becomes necessary for your product to intervene in the minds of consumers within this time frame. Previously, product design did not matter much as there were not many parity products, but over time the number of companies having the product in common offering the same features and benefits has also increased like mushrooms. The package is designed to capture the attention of the target audience and determines whether or not a consumer is interested in purchasing the product, which directly affects the sales of a product. Packaging requires innovation and creativity to play a role. The consumer can then give it a choice or a throw depending on the interest created by the product. In this report, the role of packaging design is seen in improving the sales of Cadbury. Objective of the report To study the role of packaging in increasing sales. Examine its need in the market. To study the need for creative packaging in the market .To analyze consumers’ approach towards creativity used in packaging. Highlight the positive aspects of creative packaging. Hypothesis: Obtain a positive vision of the research subject based on the readings and the investigation to be carried out to analyze the subject. In order to complete the project, I read different articles and documents which were similar to the topic and related to the marketing of Cadbury and also different brands. A short survey will also be active for a short time to collect responses. Now let us see how Cadbury started as a brand in the market. Cadbury originated in the 1820s from a grocery store owned by a family in Birmingham, England. John Cadbury was the founder of Cadbury. The family began producing cocoa and drinking chocolate. In the 1840s, the first consumable chocolates appeared in stores. Decorative packaging in boxes and boxes following the English heritage has become an important element in the field of advertising and marketing ofCadbury products. Cadbury packaged cans in punnets for sale and introduced the color purple which eventually became Cadbury's identifying characteristic. In the 1930s, the company recruited famous artists to design chocolate boxes. With increasing competition and cost considerations, innovative packaging was downplayed during the post-war years. Innovative designs and packaging made it easy for consumers to identify as Cadbury products. According to research, Cadbury was formerly known as Cadbury's. It has been owned by Mondelez International (originally Kraft Foods) since 2010. It is a British multinational confectionery company. After Wrigley's, it is the second largest confectionery brand in the world. Over the years, Cadbury has used new packaging designs and styles in surprisingly stunning ways, which has made its products stand out from the pack. Be it chocolate, health drink, candies, toffees or biscuits, etc., Cadbury has always shown its creative side to the customers shopping at the stores. Bournvita, Cadbury COCOA, Oreo, Bournville, Five Star, Cadbury Eclairs, Perk and Dairy Milk, etc. are some of its products. Cadbury leads the chocolate industry with such a strong product line. Along with this number of products flooding the market space, Cadbury is offering even more models in order to attract the desired target audience. One of the main advantages Cadbury has over its other competing brands is its ability to market its products with differentiating themes and a very varied product range. Cadbury also designs each of its promotions smartly and also offers a wide range of packaging to its consumers. This helps the brand to spread its message positively and thus increases its demand in the market. The marketing communications along with the superior taste of Cadbury products and its consistency in the market have given strong brand equity to the brand. Cadbury uses its strategic approach and designs products to coincide with occasions like Christmas, Valentine's Day, Diwali, Rakshya Badhan and other notable days of the year. Cadbury uses marketing strategies such as the 'Choose Cadbury' strategy ('Choose Cadbury' marketing strategy includes 'glass and a half', corporate purple and Cadbury script) to encourage the connection between chocolate and these events. to ensure the availability of a suitable product for every occasion. This also ensures that Cadbury reaches out to the masses in all areas and meets the needs and demands of its consumer base. Another major Cadbury strategy dates back to 2007 under the name Purple Goes Green. In 2007, Cadbury launched its Purple Goes Green initiative as an environmental initiative. The goal of the program was to reduce packaging costs to increase manufacturing efficiency to remain competitive in the market. Cadbury introduced Treasure Easter Eggs which were wrapped in foil without the traditional egg carton in 2008. This new packaging used 65 percent less cardboard and 75 percent less plastic, allowing save 2,000 trees. This new packaging design was tested for Roses and Heroes Christmas products in 2009 by replacing metal boxes with cardboard boxes. This new packaging saves tons of steel and the fact that it weighs less saves transport costs. Environmental aspect, improved manufacturing and creating attractive packaging designs are the focal points of Cadbury's packaging strategy under the name Purple Goes Green.In November 2013, Mondelez International redesigned the packaging of Cadbury Dairy Milk in the United Kingdom. It modernized the font and also included a QR code delivering interactive multimedia content when activated on mobiles. Brighter colors are used to make the product easier to find on store shelves. Cadbury's new packaging won a gold award at the Global Pent Awards 2013. Cadbury was acquired by Kraft Foods in 2010, which was a difficult phase for Cadbury. So, the company used its candy packaging in order to maintain the reputation of the product and elicit a whole new emotional response from consumers. Online Survey Questionnaire In order to get public opinion on the topic, I conducted an online survey using Zoho survey website and collected responses from 30 random people who gave The following analysis: Survey Status: ClosedResponses Completed 30Partial Responses 0Q1 Do you think good packaging design is important for the sales of a product?Response Percentage of responses Number Extremely important 56.67% 17Important 43.33 % 13Somewhat important 0.0% 0Not at all important 0.0% 0Q2 In a store, does the packaging of Cadbury encourage you to buy it rather than any other brand of chocolate?Response Percentage of responses Yes, a lot 26.67% 8Yes, to some extent 63.33% 19Rather 10.0% 3No, not that much 0.0% 0Q3 Do you think, it is good for a brand to use creative packaging designs for its products in order to define a unique position outside the clutter? Response percentage Number of responses Extremely important 36.67% 11 Very important 63.33% 19 Somewhat important 0.0% 0 Not at all important 0.0% 0Q4 According to you, the different models used by Cadbury on various occasions improve its sales compared to other brands?Percentage of response Number of responsesYes, a lot 33.33% 10Yes, to some extent 63.33% 19Somehow 3.33% 1Not so much 0.0% 0Q5 Cadbury with its different themes and unique designs defines the most important souvenir among the target audience?Response Percentage Number of ResponsesYes, a lot 46.67% 14To some extent 53.33% 16Not much 0.0% 0No, not at all 0.0% 0Q6 Color palette, graphics, typography, etc. is the packaging of a product important to you as a consumer? Response Percentage of responses Yes, a lot 36.67% 11Yes 53.33% 16A little 10.0% 3Not at all 0.0% 0Q7 Do you prefer “Cadbury Celebrations” as a gift to other brands?Response Response Percentage Number A lot 23.33% 7Often 56.67% 17Sometimes 20.0% 6No 0.0% 0Q8 Cadbury has tie-ups with all market segments with its extreme range of products and its wide variety of packaging themes.Response Percentage of responses NumberStrongly agree 23.33% 7Agree 73.33% 22Neutral 3.33% 1Disagree 0.0% 0Strongly disagree 0.0 %0Q9 Different design for different occasions has attracted a large consumer base for Cadbury.Response Percentage Number of ResponsesStrongly Agree 26.67% 8Agree 73.33% 22Neutral 0.0% 0Disagree 0.0 % 0Strongly disagree 0.0% 0Q10 A good design package appeals first to the customer, then to the product.Response Percentage of responses NumberStrongly agree 40.0% 12Agree 50.0% 15Neutral 10.0% 3Disagree 0.0% 0Strongly Disagree 0.0% 0Q11 Cadburys visual appeals are unique in its brand scale and hence have been advantageous.Response Response Percentage Number Strongly Agree 23.33% 7 D' agree 73.33% 22 Neutral 3.33% 1 Disagree 0.0% 0 Strongly disagree 0Q12 The popular designs and innovative packaging make it easy for consumers to identify as Cadbury products. Answer..