EXECUTIVE SUMMARY: The force of globalization accelerated by highly technological advancements is rapidly increasing the uncertainty and complexity of the international business environment. To thrive, organizations must adapt to a changing environment (Waddell, Creed, Cummings & Worely, 2014). In the global competitive arena, Fonterra Co-operative Group Limited (Fonterra) has maintained its growth momentum and reserved its renowned place among the top five global dairy giants in 2013. This business report aims to identify and to assess the core strategic foundations of Fonterra, including its vision, core values, key strategies, products and services, and operations. The report should also address the environments within and around Fonterra's business that may impact its performance by carrying out macro and micro-environmental analysis before discussing the company's key strategic issues. The academic theories will be applied so that Fonterra can further elevate its future development and remain standing to compete globally. There are three key findings for improving its long-term business strategies, particularly its vision, missions and objectives, which can serve as suggestions as Fonterra considers its expansion beyond its current position in international business. 1. INTRODUCTIONSince its establishment in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, became the 4th largest dairy company in the world in 2013 (Robobank, 2013). Fonterra is the world's largest dairy exporter and controls a third of global dairy exports. Fonterra has a huge talent pool of 16,000 employees locally and internationally to make dairy products accessible to millions of consumers every day...... middle of paper ...... opportunities available to succeed . They are taking crucial steps to meet nutritional needs in some of the world's most emerging growth markets and continuing to generate better returns for New Zealand agricultural shareholders. Fonterra Group's strategy aims for growth in volume and value by targeting emerging markets, such as China, and products that meet growing consumer demand for dairy nutrition. The company has established the following seven key strategic paths. • Optimize New Zealand milk: Fonterra will always prioritize New Zealand milk and therefore must maintain an active and vibrant business. To be more efficient, projects were mobilized to improve the company's assets in New Land, i.e. the supply chain and manufacturing plants. Works Cited Fonterra. (2014). Retrieved from www.fonterra.com/nz/en