However, after heavy pressure from environmentalists, households and then businesses refusing to stock Cadburys chocolate, Cadburys finally conceded and reverted to the old recipe. Marketing director Matthew Oldham said: “At the time we genuinely believed we were making the right decision, for the right reasons. But we were wrong. Now we're "setting the record straight as soon as possible, and hoping the Kiwis will forgive us" (CHECK WHEN HE SAID THIS). However, this short change had a big impact on the economic sectors surrounding Cadburys. Households refused to buy Cadburys chocolate, so the money from consumer spending fell. If Cadburys had refused to stop using palm oil, the drop in sales would have led to a drop in production and probably a loss of jobs. Fewer people employed could have meant more people depending on the government. Fewer companies imported chocolate abroad meant less export revenue. Because the company also made less money, the amount it paid in government taxes would also decrease, affecting the government's revenue and revenue.