Alibaba Executive Chairman and Founder Jack Ma once said and still believes, “If commerce stops, war begins. If trade stops, peace stops.” E-commerce is undoubtedly the future of retail. Indeed, trade is what connects nations together. Without a constant supply and demand for material goods and services, there is no reason to communicate with the rest of the world. As a businessman, he must continue to prove to customers that there is an advantage to buying a coat in Europe rather than in China, for example. Therefore, more and more businesses are growing every day due to an exponential increase in demand, meaning there is a need for a faster and more efficient way to distribute services. This is where e-commerce plays an important role in retail. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay From its very first inception in 1991 to today's statistics, e-commerce has only grown exponentially. Indeed, consumers are constantly demanding convenient access to a better quality of life through services and material goods. In 1983, the Internet was first introduced in the form of TCP/IP. However, the first time it gained popularity was in 1990 when the World Wide Web was invented. Nearly a year after its success, businesses began flocking to the online world. This has made consumption and selling more efficient on a global scale. It's only been less than 30 years, and today people can buy clothes (which are only available in Australia) and have them shipped to their doorstep in Canada. Even groceries are available to residents via the internet where they are ready for instant pickup or home delivery. E-commerce will never disappear, at least for the next 10 years. It is constantly evolving because it is a place of competition. Online businesses want traffic to their websites because the more traffic they have, the more sales they can make. In the future, it can be predicted that personal experiences and customer engagement will drive consumers to even more online purchases. Customers value an in-store experience because it makes them feel psychologically important to salespeople. More and more stores (online and in-store) are already sending emails for personal suggestions and membership discounts. This is a big step forward in enabling customers to enjoy in-store and personal experiences. For e-commerce to remain successful over time in an unpredictable climate, every business must know consumers. Customers want easy access. Advertisements are a great way to draw customers deeper into the world of online retail. For example, they may browse a popular website such as Amazon and find an ad for Fashion Nova jeans. They are just a click away from another retailer. It's quick, efficient and easy. Growing businesses and new businesses should take advantage of advertisements running in large companies. There are also online influencers such as YouTubers, Instagram models, and mainstream celebrities who are willing to promote the latest product that will “improve someone’s quality of life.” The future of e-commerce lies in constant promotion through bigger platforms and influencers. Large e-commerce companies such as Amazon,.