At the beginning of the 19th century, political unease spread in France and the poster became the dominant aspect of visual philosophy in Paris. (MiR appraisal Inc. (2011) Father of the modern poster: Jules Chéret) Posters were an expression of economic, social and cultural life, competing for entertainment audiences and consumers of goods (Jeremy Howard (1996), Art Nouveau: The myth, the modern and national, Manchester University Press, The Art poster From Graphic art to design 1890 to 1914). Additionally, poster design was an outlet for the innovative energies of gifted artists (David Raizman (2003), History of Modern design, Art Nouveau and Cheret, Lawrence King, London, P.56). This was evident due to the progression and transformation of technology, such as color lithography. Jules Cheret is widely considered "the father of the poster", having launched the mass production of advertising posters using (chromo) lithography (wet canvas, no date given, Jules Chéret: the father of the modern poster) . Additionally, he has been described as the "Father of Women's Liberation." Her work was often thought to have reinvented the women of Paris, presenting new hyper-real models to women. The consequence was a more visible atmosphere of openness where women were able to engage in previously forbidden activities, such as smoking in public. (Jules Cheret, The Complete Works (2002)). Johannes Gutenberg invented the printing press in 1440 to easily multiply written materials, making books cheaper and more available nationally. In 1798, Alois Senefelder invented lithography to copy graphic designs, developing the culture of advertising (wet canvas, no date given, Jules Chéret: the father of the modern poster). Ho...... middle of paper ......ect.php?object_id=5615, (accessed 11/26/2013).The Color Orange (2009-2013), Empower-Yourself-With-Color - Psychology, found here: http://www.empower-yourself-with-color-psychology.com/color-orange.html, (accessed 11/26/2013). Van Gough Gallery, No date given, Jules Cheret, Found here: http://www.vangoghgallery.com/artistbios/Jules_Cheret.html, (accessed 11/26/2013). Victoria and Albert Museum, no date given, Art Nouveau and Eroticism, found here: http://www.vam.ac.uk/content/articles/a/art-nouveau-and-the-erotic/, (accessed on 11/26/2013).Wet Canvas, undated, Jules Cheret: The father of the modern poster, found here: http://www.wetcanvas.com/Museum/Artists/c/Jules_Cheret/, (consulted on 26/11/2013).World Art Collections Exhibitions, Sainsbury Center for visual arts, No date given, found here: http: //www.scva.ac.uk/education/resources/pdfs/13.pdf, (accessed 26/11/2013).