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Essay / Consumer Offers Essay - 722
Consumers will most likely check reviews and compare brands beforehand. Some consumers may also learn from trial and error to determine their brand preference. Marketers try to influence customers in the category of shopping offers by bundling packaging and advertising. Packaging allows a brand to highlight its features or even include the usual 10% extra free advertising. Items that fall into this category include toothpaste, cereal, coffee, toilet paper, alcoholic beverages, bedspreads, clothing, shoes, and everyday household items. Services found in this category may include nicer restaurants, auto mechanics, and housekeeping services. Most of these deals are acquired with limited troubleshooting