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  • Essay / Haier's management system

    The Chinese Haier group has an exceptional management system. The research report points out that "Haier Company was founded in 1984, is one of the most valuable brands in China, and has gradually developed into a very large domestic enterprise." (Xu, Jin, Mei, 2011). The CEO of Haier company adheres to innovative and people-oriented ideas to run the company. The success of this move has laid a solid foundation for Haier's future development. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The rest of the article is organized as follows. The second section explains why Haier's management system is important for economic prosperity. The third section presents the weaknesses and solutions of the business management model. The fourth section studies and analyzes the challenges that Haier Group will face in the future. The purpose of this article is to write the management system of Haier Group because it represents the first known Chinese brand. Its current success mainly depends on its management system, so I would like to give a brief introduction. Main body Today, Haier's success is undoubtedly due to its many strengths. Haier Group's way of innovation mainly depends on Haier Group's practice and experience. The researcher presented “the theoretical framework of the new emerging paradigm of total innovation management (TIM)” (Liang, Zheng, Xu, 2004). From there, managers realize that the implementation of a management system can improve the level of business management and the visibility of companies. This is one of the advantages of Haier Group's brand reputation, Haier vigorously establishes its product brand reputation, to ensure high quality products and high service. For example, the product maintenance period, the general product maintenance period is three years, during which there are any problems with the products, Haier will be the guarantee, even if the distance is far away, will do its best to meet customer needs. Some articles point out that "Haier now has 62 distributors and more than 30,000 points of sale worldwide, in more than 100 countries around the world, to expand its brand range." (Wang, 2002). Therefore, Haier's brand image is deeply rooted in people's hearts, many users will recommend Haier brand to others and also repurchase Haier products, so Haier brand has begun to be widely known. Similarly, Haier can grow into such a big company, which also appeared various weaknesses. “China's weak transportation, distribution and retail infrastructure also makes it expensive to supply goods across the large country. » (Zeng,Peter J.2003). First of all, the most serious disadvantage is that the marketing of Haier products is not well considered in remote areas, despite their high cost, but the most remote areas still have a great need for Haier products . However, Haier Group only considers the current state of customers and has not sought solutions. Secondly, "Haier has escaped the market leader, for 5 years it only attaches importance to the sale of compact refrigerators." (Zeng,Peter J.2003). Haier does not pay enough attention to advertising, it is only dedicated to publicizing the most famous refrigerator. In recent years, Haier has also launched a number of ancillary products, such as pharmaceuticals, computers, mobile phones, etc. However, the visibility of these.