“Corporate Social Responsibility” “Today's businesses are under the microscope. Virtually every aspect of operations is subject to consumer scrutiny. According to Ogilvy: “If CSR issues are managed well, a company will have the opportunity to build its reputation and differentiate itself. In today's society, what you stand for as an organization matters far more than what you produce, sell or what services you provide. CSR is a commonly used abbreviation for “corporate social responsibility”. It is the business plan to assess and take responsibility for the organization's effects on the environment and its impact on social well-being. Essentially, it is a company's commitment to values ​​that benefit society in addition to itself and its shareholders. It includes procedures that support community service, charitable giving, fair trade, environmental protection, and fair business relationships with customers, employees and business partners. It is important that people understand that CSR is not charity. This is generally how companies make their profits. It takes employees of integrity and appropriate organizational structures to implement good CSR strategies. It is a question of both individual and institutional ethics. It’s amazing the power a business can have over a community and the national economy. Many large companies spend a lot of time and money on environmental sustainability programs and various social welfare initiatives that would benefit employees, customers and the community at large. CSR is about building trust. Trust the brand, the employee, the company to “do the right thing” and trust the product or service. The task of CSR is to prevent morally sinful practices, which can weaken society...... middle of paper ......r.com. Ogilvy Public Relations, 2014, March 22, 2014. Carty, Sue-Lynn. “What are the functions of corporate social responsibility? » ehow.com. eHow, 2009, March 22, 2014. “Corporate Social Responsibility.” » Investopedia.com. (I) Investopedia, March 23, 2014 “Risk management”. marquette.edu. Marquette University, 2014, March 23, 2014. Willkommen, Herzlichen. “What is corporate social responsibility (CSR)?” » youtube.com, September 30, 2012, November 23, 2014Thorn, Heidi. “Corporate Social Responsibility Benefits.” heidithorne.hubpages.com, Hubpages, February 2, 2014, March 24, 2014. Scilly, M. “Five dimensions of corporate social responsibility”. smallbusiness.chron.com, Grammarly, 2014, March 24, 2014. Strategic public relations planning. 2nd edition, Ronald D. Smith, Buffalo State collage. 2005. “Huge Returns on Social Investment.” Ttutc.com, Unit Trust Corporation, 2012, March 24 2014.