A constant challenge for marketers has been how to bring consumers from their non-digital daily lives to the relevant website or social media presence. Traditionally, television and magazine posters and advertisements ask their viewers to Google the brand name, enter a URL, or find them on Facebook. There are a multitude of solutions to try to overcome this obstacle, including: Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay URL shortcodes and QR codes Blip by ShazamBeacons NFCAssistants for mobile phones such as Siri, Google Assistant and Microsoft Cortina Dedicated “always on” speakers such as Amazon Echo and Google Home. They all aim to help consumers easily find the information (and products) they are looking for online. “There are now tens of thousands of developers in more than 150 countries building new devices using the Alexa voice service, and the number of Alexa-enabled devices has more than tripled in the past year. » Jeff Bezos, founder and CEO of Amazon, July 2018. In a recent release reporting sales of more than $50 billion, Jeff Bezos (recently announced as the richest man in the world) focused much of of the company's success with its virtual assistant, Alexa. So who and what exactly is Alexa? I decided to go straight to the device itself and ask it directly from the comfort of my living room! “My name is Alexa and I'm speaking to you through an Amazon Echo… (the Echo) is a device designed around your voice that can deliver information, music, news, weather and more. “I then asked her what Google Home is and she replied “it is a voice-activated wireless speaker developed by Google announced on May 18, 2016 during Google IO. “First to market, Amazon has now sold more than 50 million Alexa devices worldwide and demand is growing exponentially. While Amazon has doubled Google's smart speaker market share, Google has shown aggressive growth in recent months with the Apple HomePod with, surprisingly, only 6% market share. But, with the rapid growth of the overall smart speaker market, all boats continue to rise in this growing “speech recognition” bubble. Siri was the first to capture the world's imagination in the world of "speech recognition" on mobile devices, but for once we saw a reverse shift from mobile to home with the launch of voice-enabled devices. voice (VAD). Broadly categorized under the “Internet of Things,” these smart home speakers can control internet-enabled devices such as smart refrigerators, security alarms, and washing machines. So, beyond just a fun gadget that summarizes the weather and plays music, it is actually useful to households, allowing the user to find the answers to questions in seconds, create shopping lists and order groceries and other products and services via voice commands. Amazon enabled a shift to digital through the sale of books in 1998 and quickly expanded to selling almost everything via a online digital experience. How have they brought with them a mass consumer market into the digital world and beyond commerce? Why did VAD in-home start with this online retailer, unlike Microsoft, which strived to have a "PC in every home", or.!