Banner advertising is a form of online advertising on the World Wide Web and is delivered by an advertising server embedded in a web page with the aim of attract traffic by linking people to the advertiser's website, which are usually image-based rather than text-based. This form of advertising has been of great importance since we started using it to promote our products. Since today's technology is inevitable for using the internet, therefore, it is wise for the organization to adopt the latest and most effective form of advertising to reach a wide variety of customers regarding its products and services. Statistics show that more than 65% of people surf the Internet every day. Here are the benefits our organization has experienced from using banner advertising. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayThe first is easy training and use; Unlike other digital marketing, creating and publishing banner ads on the organization's website takes the shortest time like a second. This doesn't require any technical knowledge, but it's important to know the destination URL; it also gives a wide impression with low cost. For example, prices are evaluated based on click-through rate (CTR), which is relatively cheap today; therefore, it saves time and labor required; Lohtia, Donthu et al. Secondly, simplicity, banners are mainly based on images and little description about the advertised products in a text and are usually small in size, around 300 x 250. They are also easily understood by the user and the advertiser with all important information about the product. products and services of organizations. This also makes it user-friendly as it does not cover a large space in the web page like other forms of advertisements such as popups and fly-ins. Third, banner ads usually attract the attention of web users because of the good visual impression in their image design; Sundar and Kalyanaraman. therefore, the organization's products will reach more customers without irritating them, leading them to click on the ad and be able to place an order, thereby increasing sales and increasing recognition of the company's products; Chitty, William et al. The other advantage of banner advertising is that the company's information will reach a wide range of customers since it uses the web which can be accessed by anyone in the world at any time. Additionally, the advertiser will be able to know the number of viewers since the server will send the information of each person clicking on the ad. So the company will start evaluating the targeted group and do remarketing to reach them effectively. Finally, banner ads are relatively inexpensive. This normally counts according to the click-through rate, for example on Google websites, for each user click the advertiser will be charged ten cents. This is effective for small businesses that cannot afford other forms of advertising. There are some disadvantages to using banner ads. Users can avoid advertising by using ad blocking tools which will not be displayed on the user's page; Singh, Potdar et al. whether it is a high quality design, so the organization will only bear the costs of advertising.