CSR will be a game-changer in the companies of the future“Corporate social responsibility (CSR) is the ongoing commitment of companies to behave in a manner ethics and contribute to economic development while improving quality. of the lives of workers and their families as well as the local community and society as a whole” (Holme and Watts (2000) p.8). For many years, businesses were only concerned with money, but in recent years they have started to take an interest in CSR and contributing to the well-being of society. This article will examine whether corporate social responsibility is likely to be a game-changer in the near future. Corporate social responsibility is likely to play a key role, as one of the benefits businesses have in using CSR is to improve their brand awareness, as CSR gives businesses the opportunity to gain positive points . media attention through the work they do in favor of the environment. For example, in an article by “Trendafilova, Babiak, and Heinze 2013,” in which they explored the effect of environmental CSR on professional sports in America. It started with “5 NBA teams, 6 NHL teams, 7 NFL teams and 11 MLB teams” (Trendafilova, Babiak and Heinze 2013'). As teams received coverage from various media outlets, they also saw an increase in their fan base. Consequently, this led to more sports teams adopting CSR, with the number of teams in the four major sports leagues adopting CSR increasing from 29 teams in total to 49 teams in total. Another benefit that organizations gain from CSR is the ability to retain and attract employees, because A CSR program can be a motivator aimed at certain employees, this would help employees reach their maximum potential. Some employees tend to participate in fundraising activities or do community volunteering while on break, but be aware...... middle of document ......2013), "Social Responsibility Business and Environmental Sustainability: Why Professional Sports Makes the World Greener. playground » SportManagement ReviewEpstein-Reeves, J., Six Reasons Companies Should Embrace CSR (02/21/2012) [Accessed December 2, 2013] http://www.forbes.com/sites/csr/2012/02/ 21 /six-reasons-that-companies-should-adopt-csr/ Jean-Pascal Gond, Assâad El-Akremi, Jacques Igalens, Valérie Swaen. (2010). Influence of corporate social responsibility on employees. Research Paper Series. 54 (1), p1-30.Van Knippenberg, D. and Sleebos, E. 2006. Organizational identification versus organizational commitment: self-definition, social exchange and work attitudes. Journal of Organizational Behavior, 27: 585-605. Marty Stuebs and Li Sun. (2010). Company reputation and work efficiency, productivity and cost. Journal of Business Ethics . 96 (2), 266.