Fast food has quickly gained its fame among today's generation. Millions of people enjoy the idea of ​​being able to have a quick meal in just a few minutes. The fast food industry lures customers with the aroma that fills the air, manipulating them into purchasing the product placed in front of them. In her essay “The Ritual of Fast Food,” Margaret Visser carefully explains the customs that people actively participate in when dealing with fast food. The fast food industry is so effective at attracting customers because it locates in high-traffic areas, advertises its products, and prepares meals quickly. First, most franchises locate in high-traffic areas. The advantage of locating a business in a busy area, such as a highway, is that customers will be attracted there. Visser recognizes fast food chains as “[a] home away from home”… “on the highway…” (131). Jagg Xaxx, editor for Demand Media, notes that "fast food is all about convenience, so to be successful, a fast food outlet must be located in a high-traffic area, according to the Bplans website" (Xaxx). According to a study by Dr. Bryn Austin et al., “fast food restaurants clustered significantly around schools in high and moderate commercialization areas of the city [Chicago]” (Austin). Concentrating fast food restaurants around schools can have advantages; If students are allowed to go off campus for lunch, they will likely dine at one of the many restaurants surrounding campus. It is acceptable that the fast food industry will most likely set up around school campuses to attract hungry students or in busy areas where they can "gain business and make impulse purchases from customers who had... . middle of paper... .... Food." 40 Model Essays: A Portable Anthology. 2nd ed. Boston: Bedford/St. Martin's, 2005. 129-31. Print. Austin, S. Bryn. NCBI. US National Library of Medicine, September 2005. Web. November 19, 2013. “Subway Case Study: Sustaining Growth in the Fast Food Market by Promoting Healthier Food Offerings” (2007): 1 -8, Web. UNTARU, Elena-Nicoleta and Ana ISPAS. “Why do young people prefer fast food?” Revista De Turism - Studii Si Cercetari In Turism 15 (2013): 27-34. Hospitality and tourism completed. Web. November 19, 2013. Xaxx, Jagg. “Key Elements for Success in the Fast Food Industry.” Smallbusiness.chron.com. Hearst Communications, 2013. Web. November 19. 2013.