Introduction: The report aims to identify the strategic management of Google Inc., it also aims to identify the main problems that Google is facing in recent years. Additionally, it is important to know how the company operates in different markets around the world. Additionally, it is important to know what are the environments and circumstances in which Google operates in these countries. History of Google: Google began in 1996 as the research project of Larry Page and Segery Brin, students at Stanford University who were working on the SDLP and it is the Stanford Digital Library Project. They aimed to improve technologies for a single and universal digital library. Also, it was sponsored by something called the National Science Foundation. In 1990, the original search engine was to use the Stanford website with the Google Stanford domain and education domain. However, Google.com had to register in 1997. The first patent was established under the name ((Google Inc.)). This patent was filed by some people like Siu-Leong lu, Malcom Davis and Kobad Bugwadis. Their title was Watermarking System and Methodology for Digital Multimedia. After that, the patent was filed under the new name Google Inc. By 1998, Google Inc. had an index of over 60 million pages. Their home page is still the same under the name Beta. However, there is an article on one of the websites and on the website called salon.com. they argued that Google's search engine results were very good compared to competitors such as Hotbot and Excite.com. Additionally, they praised having innovation in their technology rather than overcrowded sites such as Yahoo. In the 2000s, Google attracted a loyal following among...... middle of paper ......ng brand equity using advertising and this leads to increased competitiveness. Therefore, Google should improve better in defining its position in the market. Currently, Google has revised its trademark policy, providing advertisers with an easier way to put the brand name in ad text. Through a good step, R&D should develop and improve it so that they can have a lot of publicity. will help make the brand name more visible. Conclusion: Google is really a great company because they try to make the user of their product friendly to them. Aldo, Google has expanded its market in different areas and markets around the world. Moreover, this company helps to build teamwork and has a really perfect environment, so I recommend them to continue performing and working to achieve their other goals..