Promotion Length Unlike other daily deals, your promotion never depends on receiving a certain number of sales to become active. Each offer has its own merits and the duration of promotions varies on a case-by-case basis. Brand AssuranceGiltCity promises that its attention to detail, planning and targeted marketing campaigns, even when offering deep discounts, will never devalue your brand, a significant issue for high-end restaurants. Competitor Comparisons GiltCity's competitors include numerous imitators that have rushed to copy the company's business model, but major players include Living Social Gourmet, which advertises that its partners offer a "collection of invitation-only dining experiences uniquely ". » and Groupon Reserve, which is the premium segment of Groupon's popular daily deals. Other competitors include Savored, Rue Local, and Bite Hunter, which aggregate multiple daily deal site offerings based on various user-defined search options. Upscale restaurants can also turn to CitySearch, a company that offers many local restaurants, daily deals, and ongoing promotions like birthday incentives, happy hour specials, and free deals.