Table of ContentsRole of Motivation in ManagementBodyConclusionRole of Motivation in ManagementThere can be no success without motivation. Many famous life coaches and motivators travel the world telling people that they need to be passionate about what they do to do it well and be successful. (Robbins, A., 1986) Performing well without motivation is still possible, but the result will never be as satisfying as it would be if only you had drive and passion. To understand why some people can self-motivate while others need external stimulation to do anything, we must first meditate on human nature. Motivation is part of a person's character and, like beauty or honesty, it is a gift that one can be given at birth or developed over time. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Now motivated and motivated people will always perform better than unmotivated people. This is why it is crucial that a good manager is able to inspire and instill hope, audacity and passion in their colleagues. This may seem easy to do, but very few professionals are experienced, skilled and sensitive enough to do it. Job enrichment is an effective tool that managers use to make the most of their employees' skills. Every human being has a number of abilities and allows them to express not one, but many of them have proven to be excellent ways to motivate employees. Unlike job enlargement which is linked to the number of tasks each employee is expected to accomplish, job enrichment is based on two main principles: quality and challenge. (Herzeberg, FI, 1987) According to Stuart Crainer (2000), management is an invigorating and stimulating art that includes both theoretical and practical aspects. However, when it comes to the world of business, management must be active and not theoretical, which is why it is important to analyze how the principles, rules and theories that make up management are applied to situations practices in order to understand their true meaning. Virgin Group LTD is a perfect example of sound and successful management, as it is one of the largest companies in the world with a workforce of approximately 50,000 employees. Whether these employees are intrinsically or extrinsically motivated is one of the questions I will find an answer to. throughout this essay. Depending on the specific needs, field and objectives of the company, we can either motivate employees "from the outside", by rewarding and/or penalizing employees, or benefit from their intrinsic motivation, which highly educated people are more likely to own. (Deci, E. and Ryan, R., 2002) Observing the strategies adopted by Virgin Group LTD to motivate employees and achieve both employee satisfaction and job enrichment will help us understand what makes the success of a business and the relevance of the role of a manager. being within a company.BodyThere are companies that aim to reduce costs in order to be competitive instead of increasing profits. Now, provided that no accusation can be made against such companies, for the simple reason that the business world is very competitive and consists of so many different situations, one aspect must be considered: the person looking for a job does not will hardly be interested. by joining a company known for reducing expenses related tohuman resources, as Irish low-cost airline Ryanair regularly does, for the simple reason that they know they could lose their jobs or be relocated from time to time and this lack of stability would certainly not help them build the career of their dreams. In recent years, Ryanair has indeed reduced additional human costs by applying several smart strategies. For example, the company's official website allows passengers to check in online before the flight and print their boarding passes, which, in terms of costs, means that Ryanair has lower costs related to the check-in counter. While Ryanair CEO Michael O'Leary aims to reduce expenses in order to be highly competitive by offering customers low-cost airfares, other companies aim to grow and expand. Such companies, like Virgin Group LTD, are usually run by visionary businessmen who believe in quality, diversification and dynamism. It goes without saying that these companies receive thousands of applications every month, as they offer their employees better incentives and prospects. Founded by Richard Brenson, Virgin Group LTD's main business areas include entertainment (music and movies), travel, leisure, lifestyle, transportation, gaming, consumer electronics, cosmetics, Internet, household items, financial services and many more. With so many diverse companies, any job seeker will find at least one field compatible with their qualifications. Virgin's official website allows users to search for jobs within the company by entering specific keywords, so they can easily find vacancies in their field and area of ​​interest. Each job posting explains what the position offered is, including salary details, responsibilities, objectives and role requirements. After reading a few dozen job advertisements, one cannot help but notice that there are a number of personal qualities that Virgin Group LTD considers very important. Personal motivation is one of them, especially when it comes to management and leadership roles. Other notable requirements are: strong personal drive, high personal standards, mastery of planning, ability to meet deadlines, analytical skills, problem-solving skills, open-mindedness, flexibility mental and, last but not least, the ability to motivate others. ¹ In exchange, the company offers the employee a fixed salary plus benefits, the opportunity to travel and build a career in their area of ​​expertise. Now, if we think about the hundreds of employees that Ryanair has laid off and relocated over the last 7 years and make a comparison between its way of doing business and that of Virgin Group LTD, in terms of stability, motivation and growth opportunities, the second obviously gives a feeling of security and dynamism, two factors that job seekers greatly appreciate. It can be observed that there are three fundamental concepts around which Virgin Group LTD's employment policies are structured: job enrichment, intrinsic and extrinsic motivation. The company, in fact, requires that its employees be intrinsically motivated, but rewards them in several ways, by offering them social benefits. , training and interesting opportunities adapted to their psychological needs. Self-determination theory, also called STD, explains the above process in detail and according to Deci and Ryan (2002), it is the most effective motivation strategy than a.