Chapter 1.1 Design Analysis Good design begins with a creation or plan for the manufacture of an object or service. It is a strategic approach to meeting the unique expectations of an individual (usually a customer or target audience). A design generally defines the specifications and parameters for achieving its main objectives. Often there are no key attributes to determine what would make a design successful and interesting. Products and people's needs, wants or tastes often change and evolve over time. This brings a definite change in the market and its emerging trends. This cycle of evolution will always exist, but ultimately it is the emotional response factor with the customer that will determine whether a product is successful or not. Whether design is an object or a concept, the design we see is an accumulation of various concepts and decisions that have been brought together from various disciplines. For a consumer to view design as something good, it takes a unique combination of aesthetics, quality and usability for a design to be successful. Often we recognize bad design at first glance, and bad design often requires integrating a lot of confusing and conflicting content. So, what makes our design/product fail?Chapter 1.2 Reasons why our products/designs often failOne of the first and most common reasons why designs and products fail is due to the lack of a vision definition of the product. Many designers often pursue the idea of ​​having good functionality for their product design and neglect the main idea of ​​having a defined vision and strategic thinking. Additionally, another reason why a design fails is lack of learning the product culture. A good design can be created with ...... middle of paper ...... from this report.Table of contentsIntroductionChapter 1 Design theories1.1 Design analysis1.2 Reasons why our products /designs failChapter 2 examples of good and poor designChapter 3 Main case study3.1 Designer experience3.2 the interview3.3 process and conceptualization of the garment3.4 analyzing Sash as a brandChapter 4 rethinking the design4.1 The process4. 2 RatingsConclusionReference "Jonathan Ive." Wikipedia. Wikimedia Foundation, March 31, 2014. Web. April 1, 2014. “The good design of Dieter Rams versus the bad design of Jony Ive. » http://voxelfab.com. Np, and Web. April 02, 2014. "http://solvm.com/how-do-you-tell-good-design-from-bad-design/." http://solvm.com/how-do-you-tell-good-design-from-bad-design/. Np, nd Web. “Good design, bad design. » Good design, bad design. Np, and Web. April 2. 2014.