In short, communication ethics was determined to be at the heart of these and other cases (Neher, WW Sandin, PJ, 2007, p. 253) . In doing so, these companies' reputations have been damaged and they are spending millions of dollars to repair their image and spending millions more on legal battles. In public reaction, the Enron scandal spread through financial markets and Enron stock fell from $85 to 30 cents in 2001, which can be attributed to workplace communication (Neher, WW Sandin, PJ, 2007, p..