The approach to communication has changed a lot due to technology. Technology has helped shy people form more friendships, which has led to more communication. “A considerable number (48%) of young adults in Western societies report shyness; thus, large numbers of people experience fear and avoid face-to-face communication, which affects their lives in many ways” (Lynne & Keaten, 2007, p. 350). These new ways of communicating through technology have helped these shy individuals enter the world of communication a little easier. One who is shy does not have to endure face-to-face conversation as much as before this modern technology. The hypothesis behind the suppression of face-to-face communication is that shy individuals will not experience the fear or embarrassment associated with the interaction (Lynne & Keaten, 2007). This is why these people start communicating through email, instant messaging, texting and many other types of technologies that avoid instant responses and the anxiety of being in the presence of another person. Santra and Giri (2009) stated in their article “Analysis of Computer-Mediated Communication and Organizational Effectiveness” that those who wish to communicate with others can do so in their own time and place without the need for a face-to-face contact. These new means of communication have helped people who prefer to avoid contact with others feel comfortable while establishing various relationships. Although technology helps shy people take a big step in the world of communication, it can also construct someone's altered identity. A screen name, a type of social media profile, an “about me” on a site, the choice of email provider, a profile picture or icon, and many more... in the middle paper... h when the customer has moved away or turned away from the librarian. Technology can change the way a message is delivered to an individual because it lacks these many nonverbal cues when communicating through a device. Works CitedDuck, D. and McMahan, DT (2012). The basics of communication: a relational perspective. Canada: SAGE publications, Inc. Kelly, L. and Keaten, JA (2007). Development of the affect scale for communication channels. Journal of Communication, 57(2), 349-365. doi:10.1111/j.1460-2466.2007.00346.xSantra, T. and Giri, V. N. (2009). Analysis of computer-mediated communication and organizational effectiveness. Journal of Communication, 9(1), 100-109. doi:10.1080/15358590701772259Walther, J.B. (2005). Virtual dialogues: relational communication in reference meetings by chat. Conference papers -- International Communication Association, 1- 38.