1. INTRODUCTIONThe Baked Potato Restaurant will be a moderately priced 75 seat fast food restaurant located in the beautiful city of London, offering a family style menu and other different baked potato menus. The Baked Potato restaurant is new to the London area and provides opportunities to diversify by offering new food products to the new market. One of the major challenges facing the baked potato is how to attract new customers, increase profits and better utilize its resources during the initial phase. As a new restaurant, we face competition from giants in the fast food industry. An assessment of the restaurant's strengths, weaknesses, opportunities and threats served as the basis for this marketing plan. The plan focuses on restaurants' marketing strategy, suggesting ways in which they can leverage new customer relationships and the development of new food products targeted at specific customer groups. MISSION STATEMENTTo ensure that every customer receives prompt, professional, friendly and courteous service. Maintain clean, comfortable and well-maintained premises for our customers and staff. Offer nutritious, well-prepared meals at the right price using only quality ingredients. Ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these goals, we will be assured of a fair profit that will allow us to contribute to the community we serve. Source: https://www.missionstatements.com3. SWOT ANALYSISStrengths• Location.• Freedom to create and innovate• Price according to customer needs.• Unique restaurant...... middle of paper......k• $3.99 Mashed N' CheeseDelicious mash of potatoes topped with melted cheddar cheese • $3.99 Chili N' Cheese Delicious mashed potatoes topped with all-meat chili and cheddar cheese • $3.99 Melted cheese sandwich Served with chips Contact us 533 Richmond Street , London, ONN6A 3E9226-700-4488www.thebakedpotato.caSource: www.urbanspoon.com12 .MARKETING COMMUNICATION PLAN13 . BIBLIOGRAPHY• http://www.food.ca/start-food-business-from-scratch-canada.html• http://www.omafra.gov.on.ca• www.potatogoodness.com/nutrition/nutritional- facts• www.smartdraw.com/software/restaurant-floorplans.asp• Google Maps• www.foodservicewarehouse.com/education/restaurant-marketing• www12.statcan.gc.ca• www.slideshare.net• www.wilkipedia.com • www.subway.com • www.missionstatemen