KitKat was introduced on August 29, 1935 by Rowntree's as an ice cream company located in York, United Kingdom. However, in 1988 it was acquired by Nestlé and has recently become one of the leading chocolate brands in the global market. KitKats are chocolate bars made from three layers of wafers and wrapped with an inner and outer layer of chocolate, and the bars consist of at least two "fingers". KitKat product design will differ due to size and number of fingers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay The name Kit Kat comes from the Kit Kat club owned by Christopher Catling. The red and silver color of Kit Kat's logo has remained stable previously, while in 1942, due to the scarcity of fresh milk, KitKat temporarily changed its product design to a blue color. This is because the company hoped to convey to consumers that the recipe for its product had been changed. In 1949, KitKat changed the color of its product due to the availability of fresh milk. When the KitKat was first launched in 1958, Donald Gillies created a slogan "Take a break, have a Kit Kat" which was advertised in four television commercials and a press campaign in London. Over the past 50 years, it has become a true advertising symbol and is today a brand property. In April 1988, Swiss-based chocolate designer Jacob Suchard launched a hostile takeover bid for Rowntree. In previous years, Nestlé had talked about a community work partnership with Rowntree and eventually acquired Rowntree's business. The two decades since the award have been marked by a breakneck pace of brand development and expansion into developing markets. Today, Kit Kat stands out among the most perceived chocolate brands. With its ideal blend of delicious chocolate and fresh wafers, it's the perfect treat. Combined with the simple consolation “Take a break, grab a Kit Kat,” chocolate has never been more important than in today’s tumultuous world. Nestlé's mission is "Good Food, Good Life", which means providing consumers with the best-tasting and most nutritious choices across a wide range of food and beverage categories. The vision is: “Nestlé is the largest food company in the world. But the most important thing for them is to be the world's leading food company. » KitKat Chocolatory's target market is micromarketing, which means that KitKat Chocolatory is a promotion technique in which advertising efforts are centered on a small gathering of exceptionally concentrated customers. Micromarketing requires KitKat Chocolatory to barely characterize a crowd of people with a particular brand. This method can be more expensive due to customization and lack of economy of scale. In addition to this, KitKat Chocolatory also caters to the younger generation who prefer chocolate. Chocolab is a major competitor to KitKat Chocolatory. Indeed, Chocolab provides similar services with KitKat Chocolatory. Chocolab allows customers to select the types of chocolate and ingredients to add, such as M&M's, Oreos and others. Therefore, Chocolab customer can make more choices than KitKat Chocolatory. Chocolab provides a delivery service to deliver the ordered product to the customer. In addition to this, Chocolab has its own online website to make it easier for customers to order. Keep in mind: this is just one..