An announcement on January 10, 2012, by the Bulletin of the Atomic Scientists, according to which the Doomsday Clock, a symbolic watch whose movement towards midnight signals a global environmental disaster, approaches the spellbinding hour; it is now 11:55 p.m. (Doomsday Clock, 2012). The main causes of the apocalyptic scenario are economic. Tax reforms, spending cuts and deregulation of countries around the world, including the elimination of rules, have led to a worse environmental situation. This led to the Green Movement. The Green Movement focuses on focused questioning, critical analysis, and exploring the root causes of problems (Foundation for Deep Ecology, 2012). This initiative aims to build a green economy in which public and private investments are the engines that generate jobs and wealth while reducing the carbon footprint, reducing pollution and protecting ecosystems. Friedman (2006) calculates that the energy sector (including oil, coal, and gas) receives approximately $3 billion in federal funding for research and development, plus an additional $5 billion from the private sector and venture funds. If accurate, that represents about 0.8% of energy sector revenues. In contrast, Friedman says, manufacturing sectors represent on average 6 to 8 percent of revenues. The movement seeks to tax carbon-intensive fuels. This mechanism is considered more economically efficient, but is probably politically infeasible. Another option is to impose policies aimed at encouraging an environmentally friendly country. Morgan (2007) presents the following list of criteria for policies aimed at mitigating climate change, which also applies to supporting eco-innovation. An effective policy must be:1. Well targeted: so that subsidies are reserved for those who are meant and deserve to receive...... middle of newspaper... which rightly incentivizes China and America. " Buffalo News, The (NY) December 16, 2007: Newspaper Source.2. Periodical Article: Hill, Robert J. "A Deeper Shade of Green: The Future of Green Jobs and Adult Environmental Education 24.1 ( 2013): 43-46. Journal: Johnson, Daniel KNLybecker, Kristina M. “Paying for green: a review of the economic literature on the constraints of financing environmental innovation” Electronic Green Journal 1.33 (2012): 1. -10, periodical article: Walsh, Bryan. “The war on coal”, Time 178.20 (2011): B1. Journal: Davenport, Coral. the justice system.” 6. Website: “New York State Department of Labor, nd Web, November 6.”.. 2013. .