While reading the article, I noticed that the loss of focus she was talking about was happening in my life. I agree that as a society we are trying to become more productive, but multitasking is not the way to go. Tugend mentions that the human brain cannot effectively handle multiple things at once (716). I see this in my daily life when trying to carry two or more items while trying to talk on the phone it usually ends in disaster. However, multitasking is productive in some ways, such as listening to classical music while studying. Tugend does a great job of getting personal with the reader; she uses situations that everyone has experienced. Throughout the article, Tugend entertained me by alternating between informative and informal content.