Amazons FulfillmentIs Amazon a bubble waiting to burst? The following discussions in this research paper will explore several key questions from its birth to its questionable future. Amazon is no stranger to arguments around questions of longevity and success. When the systemic bubble of 1999 emerged, Amazon's goal was to get big, do it fast, and capture new markets before any other competitor. During this time, Amazon began to branch out and sell anything and everything. With the bursting of the dotcom bubble in 2000 and 2001, Amazon shifted its growth focus to focus on aggressively making profits in all areas of its business. In 2001, Amazon's founder and CEO said in a Wall Street Journal article: "We will fiercely manage the products we offer so that we sell only profitable products." The thirty-pound box of nails is not long for our world” (Elmer-DeWitt, 2001). Amazon remains true to its model and continues to provide products at low prices and ensure deliveries as quickly as possible. . Amazon maintains the practice of ensuring that every product it sells generates a profit. But the debate persists especially among investors who expect a return on investment. Forrester Research CEO George Colony said in a New York Times article, “At some point you have to pay the piper.” How? “By increasing prices. I don’t see any other solution” (Streitfeld, 2013). Nearly twenty years ago, an individual named Jeff Bezos had a vision. He saw the financial potential in the growth of the Internet. He wanted to change the methods of retailing in a way that had never been done before. Amazon started as a vision and was born in Jef...... middle of paper ......ore-by-brad-stoneStreitfeld, D. (October 22, 2013). Monster sales and roaring stock, but no profit. Amazon's dilemma: The company's shares hit an all-time high, but no significant profit was made. The Tech Online Edition, 133(47), 1. Retrieved from http://tech.mit.edu/V133/N47/wire1.html Tam, D. (November 18, 2013). Faulty PS4 consoles trigger new Amazon trade-in process: hundreds of new PS4 owners discover their consoles broken right out of the box. Amazon responds with a special replacement offer, according to customers. CNET. Retrieved from http://news.cnet.com/8301-1023_3-57612847-93/faulty-ps4-consoles-spark-new-amazon-exchange-process/Warsia, Noor. (Designer). (June 7, 2013). The FBA Distribution Model [Web Graphic]. Retrieved from http://www.digitalmarket.asia/2013/06/amazon-flows-into-india-ebay-snaps-a-us50-mln-deal-e-commerce-in-apac-to-get-fillip/