Table of ContentsSummaryInvestmentGovernment InitiativesLiterature ReviewResearch ProblemSummaryThe aim of this research paper is to understand the industry purchasing behavior with reference to telecommunications service providers. This research also helps identify the most important factor affecting the purchase of 4G connection by the industry. It is also to identify the association between the frequency of company representative visits and customer satisfaction, as well as why customers prefer the current service provider over another. The research is descriptive in nature. Primary data was collected through a self-designed structured questionnaire formulated and completed by various industries. A total of 61 customers were selected as sample by applying non-probability convenient sampling. Data analysis is carried out using Garret score and chi-square test using SPSS and advanced Excel. The study found that there is a significant association between the frequency of visits from company representatives and the level of satisfaction. The study also showed that customer service is the most important factor considered by the customer while purchasing a 4G connection, followed by complaint handling and internet speed. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe International Telecommunications Union and Radiocommunications Industry (ITU-R) in 2008 set certain standard requirements for 4G, According to the IMT-Advanced specifications the maximum requirements for high mobility communications such as trains and cars are 100 megabits per second (mbps) and for low mobility communications such as pedestrians and stationary users they are of 1 Gigabit per second (gbps). Unlike 2G and 3G, a 4G system does not support traditional circuit-switched phone service; spread spectrum radio technology is also being abandoned in 4G systems. Over the past 15 years, rapid growth has been witnessed in the telecommunications industry. India is currently the second largest telecom market with over 1.20 billion subscribers. This contributed substantially to India's GDP. Due to high consumer demand in the Indian telecom sector, the Indian government has adopted a proactive regulatory framework to ensure that the telecom service will be provided at an affordable price to consumers. The government is taking steps to enter the telecommunications market in rural areas. The combined efforts of the government and FDI will create over 4 million job opportunities in the next 5 years in the country. Investment With the increase in subscriber base, major developments are taking place due to the huge investments in the telecom sector. The telecommunications sector has attracted FDI of $30.08 billion over the last 17 years. § Indian telecom companies will invest over $20 billion over the next two years to expand their network and operations in India. Government Initiatives The Government of India is going to come out with the National Telecom Policy 2018, under which it will attract investments worth $100 billion by the end of 2022. The Government of India and telecommunications companies are working on a new pricing structure that will be more affordable in order to.