Coke, as the founder of the industry, still has the largest market share and significant tangible and intangible resources. Lately, Coca-Cola has been noted for its instability in human capital, particularly at the management level. Even if the company has been fairly consistent, frequent changes in decision-making personnel can cause unnecessary concern at different stakeholder levels. The company must keep in mind the consequences that heavy reductions in staff numbers could have, the main ones being a deterioration in workplace morale and brand loyalty, even if these reductions are supported by improvements in efficiency and the value chain. Coca-Cola launched “green policies” and made many efforts to transform the company into a sustainable one. By minimizing the environmental footprint, implementing the concept of water neutrality, reducing the number of calories in beverages, and offering academic programs, Coca-Cola began to slowly abandon its association with a type of unhealthy business and thus broaden its reach. Therefore, Coca-Cola's capabilities lie in its brand power, strong financial position and leading brand..