Polo Ralph Lauren not only owned retail stores but also other retailers such as Nordstrom, Macy's, Dillard's, Belk, Saks Fifth Avenue and various other retailers. The Ralph Lauren brands unique selling proposition of defining themselves as different from others is to develop positioning aimed at a narrower target to make them unique. Most luxury brands fall into these unique style categories. Ralph Lauren Company wants potential customers to know how much better they are than others and therefore their advertising focuses on the benefits of the products. The result is to attract the attention of their customers. The emotional appeal of this brand is to increase your self-esteem and leaves you feeling high class and