Sure, social media and other sources can generate a lot of traffic, but the majority of it is generated by search engines like Google, Yahoo and Bing.c) It's profitable. Even if SEO specialists still discuss the ease of calculating the ROI of SEO activities, everyone agrees that SEO offers a fairly good ROI.d) The rise of mobile optimization. Traffic from mobile devices already exceeds that of traditional desktop devices. This opens up a whole new area for SEO improvements and experiments. 3. Technical SEO/On-siteOn-site SEO refers to any type of search engine optimization within your website or web page. Technical SEO is basically any SEO done outside of content. On-site SEO includes optimizing titles, descriptions, content, images, headers, internal links, URL structure. a) Title Tags A title tag tells users and search engines what the specific page is about. The page title is one of the most important objects that search engines evaluate in order to determine the content of a web page. The tag should be placed in the section of the web page. Best practices for title tags are: - Title tags should be less than 512 pixels wide. (55 - 60)